Jane Crosby, True North Mallory Yoder, Vanderbilt Medical Center Megan Pruce, Vanderbilt Medical Center

Effective Strategies for Engaging Physicians to Elevate Population Health


May 14, 2020 2:15 pm - 3:00 pm

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Megan Pruce
Mallory Yoder
Jane Crosby

Marketing leaders at Vanderbilt University Medical Center are at the forefront of physician engagement strategies designed to enhance clinical outcomes. By taking what has traditionally been a consumer marketing approach to content and technology, VUMC is able to collect, compare and share data with all members of the care team — including physicians, practice managers and other practitioners to advance population health initiatives and support the quality measures process. These strategies are creating a culture of collaboration among marketing and clinical leadership and having a tremendous impact on quality, cost and utilization.