Marketing leaders at Vanderbilt University Medical Center are at the forefront of physician engagement strategies designed to enhance clinical outcomes. By taking what has traditionally been a consumer marketing approach to content and technology, VUMC is able to collect, compare and share data with all members of the care team — including physicians, practice managers and other practitioners to advance population health initiatives and support the quality measures process. These strategies are creating a culture of collaboration among marketing and clinical leadership and having a tremendous impact on quality, cost and utilization.
