Director, Client Strategy, Welltok
Ashley Dobbs is the Director of Client Services at Welltok, formerly Tea Leaves Health. In her role, Ashley helps clients in developing and executing strategic initiatives to achieve their goals. A focus and passion she has is helping to take complex plans and reporting outcomes and explain and share them in a meaningful way. She also oversees and works with the client service team by providing strategic and education support. She has over 9 years of experience in healthcare marketing project management, with an emphasis on analytical problem-solving.
Ashley previously held a position at Influence Health, where she led the development and execution of marketing campaigns to maximize ROI through strategic use of CRM. In her three years, Ashley worked with healthcare organizations throughout the country, ranging in size from single hospital networks to multi-hospital systems. She has a wide range of experience creating business strategies and executing tactics including direct mail, brochures, public relations, social media and digital marketing.
Ashley is currently a board member for Wisconsin Healthcare Public Relations and Marketing Society (WHPRMS).