During the last year, the Marketing and Communications Team at Denver Health worked to improve the way we collect, present, and use data to prove the impact and reach our organization has in the community. We will present the variety of communications, software, and tools we used to collect data and the way we used it to tailor our message to our targeted market(s). Simultaneously, we worked with community partners, participated in multiple events and created Persona profiles for our Hispanic population to further target our efforts. The results of this combination of work resulted in better understanding and tracking of traditional media and a tangible increase of patients who started utilizing our services.
