Julie Young, Pharmavite Linda Ruschau, Patient Point

Point of Care: Not Just for Pharma

April 21, 2022 11:15 am - 12:00 pm

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Julie Young
Linda Ruschau

How do brands become “#1 Doctor Recommended”? These brands actively get in front of physicians, particularly at the point of care, where patients are discussing non-medicinal options with their trusted physician. Attend this session to learn how leading menopause supplement Equelle is leveraging Point of Care to tap into the doctor-patient discussion to empower patients and keep brand messaging top of mind with physicians to spark meaningful conversations that lead to the store shelf.