Director, Point of Care, PHM / N2
Yesenia Bautista leads several DTC/HCP integrated brands at Publicis Health Media, working in conjunction with a talented and dedicated team. She is a 14-year agency veteran with focus on Point of Care Media, across an array of categories including pharmaceutical, consumer product goods and over the counter products. She is passionate about empowering people with patient centric support on their conditions to achieve better health outcomes and believes patients need to be informed on their health conditions and treatment options, and that POC is a key pillar in each patient journey. Yesenia is a proud member of the PoC3 Industry Advisory Council (IAC), where she serves as a core industry voice in helping PoC3 shape the future for point of care marketing.