Nathaly Pacheco

Director, Insights & Research, Advertising & Partnerships, NBCUniversal

As a consumer-centric, boundary-pushing strategist with an emphasis on data-driven and consumer perspectives, Nathaly is proficient at translating insights and formulating approaches for brands and products. She’s equally adept at scratching just below the surface as she is at digging deep and understands the nuances that go into uncovering the always evolving needs of the modern consumer.

At NBCU, Nathaly leads Primary Research for the Ad Sales organization and focuses on bringing to life consumer insight, B2B intelligence, and trends. Prior to her current role, she served as a research manager at L’Oréal, where she spearheaded consumer-product evaluations to optimize the company’s offerings. Nathaly has also served on the vendor side throughout her career and understands the parallels between robust and creative research.