Jesus Leal, Sun Pharma

The Business of Diversity in Pharma

Staffordshire April 19, 2023 9:45 am - 10:15 am

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Jesus Leal

The Brookings Institute predicts that by 2045, the US will become minority white. In2020, the US Census claimed that the majority of the 74M+ children are non-white. Diversity in Pharma is not a social/political exercise. Your future business depends on how effectively you reach the majority of the US!

My book, TRUE DIVERSITY: Going Beyond the Pie Graph is full of Pharma examples of how Pharma needs to adapt medical and commercial strategies.  It is NOT simply about increasing the number of minorities in trials or adding minorities to vis-aids.  It is time to move away from traditional approaches.