Dyan Bryson, Eversana ENGAGE

How to Engage with Diverse Communities to Change Health Behaviors AND Boost Business

ST. GEORGE A&B April 20, 2022 9:15 am - 9:45 am

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Dyan Bryson

The importance of and how to know where the people are – how to effectively engage with diverse communities. A pharma company CAN be patient-centered and still experience contribution to the bottom-line. We can allay the mistrust of pharma companies in diverse communities if we simply build relationships before we want to tap into those relationships. The presentation discusses how we did that for a client.