Iris Yim, Asian American Advertising Federation, Sparkle Insights Jeannie Yuen, President, APartnership

Meaningful Connections with Asian Americans in Healthcare Marketing – Insights, Strategy and Tactics

ST. GEORGE A&B April 20, 2022 2:45 pm - 3:30 pm

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Jeannie Yuen
Iris Yim

Asian American is the fastest growing segment in the US. It nearly doubled between 2000 and 2019 and is projected to surpass 46 million by 2060. The segment presents growth opportunities for all industries but its unique demographic characteristics such as diversity and language barriers require a different approach. In this session, the speakers will discuss important insights about the segment such as population characteristics and cultural values as they relate to healthcare marketing, highlights from the 2019 3AF media consumption study, and case studies of both public sector and private sector healthcare campaigns. Whether you want to include Asian Americans in your DEI effort or target Asian Americans for revenue growth, this session will arm you with the necessary insights, strategies and tactics to start engaging this fast growing segment.