EMCAY specializes in Multicultural Marketing aligned to the pharmaceutical industry dynamics leading some of the most recognized and most successful US Hispanic and African American campaigns in the industry. Our services include strategy and business analysis, creative, digital, social, production, media planning & buying, and local market activation. EMCAY is also on the forefront of tackling larger healthcare issues across the US, helping corporations address health disparities and Social Determinants of Health (SDOH) gaps. Our services are cross functional and highly applicable to the pharma stakeholder mix, executed flawlessly through a cultural lens. Whether you’re looking to build your initial Hispanic or African American market business case and pilot or setup a corporate capability inclusive of multiple cultures, aka COE, across your entire corporation, we are the most experienced team in the industry. Our team has built some of the most successful multicultural pharma campaigns. From launches to post LoE, from diabetes and CV to oncology and rare diseases, we have done it.