DTC Perspectives Announces Winners for Multicultural Health Marketing Awards
Awards ceremony grows with expanding industry
The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the fifth annual Multicultural Health National (MCH) conference. Presented by DTC Perspectives, the MCH National took place on Oct. 25-26 in Philadelphia where Gold, Silver, and Bronze winners for 15 advertising awards categories were announced during a ceremony on Oct. 25.
“Now more than ever, companies are focusing on multicultural markets as part of their marketing and advertising communications,” says Bob Ehrlich, CEO, DTC Perspectives. “Congratulations to the finalists chosen from a diverse panel of ads in various categories across a number of media channels, reflecting the growth of the entire industry.”
Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 160 finalists spanning across 15 categories. Winners were chosen based on submissions and research of the DTC Perspectives editorial staff.
Congratulations to all of the winners of the 2016 Multicultural Healthcare Marketing Awards!
Agencies indicated below were based off of the best research from our staff and attempts to contact the people behind the campaign. If an agency or manufacturer is listed incorrectly, please contact Jennifer Kovack for an immediate correction.
Gold Winners
Silver Winners
Bronze Winners
| Best TV Campaign – Prescription Drug | ||
| Brand | Manufacturer | Agency |
| BREO Ellipta | GSK | HAVAS Worldwide Tonic |
| Clear + Brilliant pélo™ | Valeant Pharmaceuticals | XL Alliance & Neuplot |
| Cosentyx | Novartis | Hill Holliday |
| Dulera | Merck & Co., Inc. | Deutsch |
| Farxiga | AstraZeneca | MRM//McCann |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| Invokana | Janssen | Casanova Pendrill |
| Jardiance | Boehringer Ingelheim & Eli Lilly | Evoke Health Philadelphia |
| Levemir | Novo Nordisk | Prime Access |
| Lyrica | Pfizer | J. Walter Thompson & UniWorld Group |
| Viagra | Pfizer | BBDO/RAPP |
| Victoza | Novo Nordisk | Prime Access |
| Best Print Campaign – Prescription Drug | ||
| Brand | Manufacturer | Agency |
| BREO Ellipta | GSK | HAVAS Worldwide Tonic |
| Bydureon | AstraZeneca | Heartbeat Ideas |
| Clear + Brilliant pélo™ | Valeant Pharmaceuticals | XL Alliance |
| Dulera | Merck & Co., Inc. | Deutsch |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| Invokana | Janssen | Casanova Pendrill |
| Levemir | Novo Nordisk | Prime Access |
| Lyrica | Pfizer | J. Walter Thompson & UniWorld Group |
| Namenda XR | Actavis | FCB Health |
| Nexplanon | Merck & Co., Inc. | DDB |
| Viagra | Pfizer | BBDO/RAPP |
| Victoza | Novo Nordisk | Prime Access |
| Best Website – Prescription Drug | ||
| Brand / Campaign | Manufacturer | Agency |
| Clear + Brilliant pélo™ | Valeant Pharmaceuticals | XL Alliance |
| Harvoni | Gilead Sciences | Evoke Health New York |
| Invokana | Janssen | Casanova Pendrill |
| Jardiance | Boehringer Ingelheim & Eli Lilly | Evoke Health Philadelphia |
| Levemir | Novo Nordisk | Prime Access |
| Lyrica | Pfizer | J. Walter Thompson & UniWorld Group |
| Prevnar 13 | Pfizer | Y&R New York |
| Trumenba | Pfizer | GhG |
| Viagra | Pfizer | BBDO/RAPP |
| Victoza | Novo Nordisk | Prime Access |
| Best Digital/Social Media Campaign – Prescription Drug | ||
| Brand / Campaign | Manufacturer | Agency |
| Dulera | Merck & Co., Inc. | Deutsch |
| EPIDUO | Galderma | Deutsch |
| GILENYA GO | Novartis | FCB Health |
| Harvoni | Gilead Sciences | Evoke Health New York |
| Jardiance | Boehringer Ingelheim & Eli Lilly | Evoke Health Philadelphia |
| Levemir | Novo Nordisk | Prime Access |
| Lyrica | Pfizer | J. Walter Thompson & UniWorld Group |
| Viagra | Pfizer | BBDO/RAPP |
| Victoza | Novo Nordisk | Prime Access |
| Best TV Campaign – Hospital/Insurance | ||
| Facility / Campaign | Agency | |
| AARP | Grey NY | |
| Cancer Treatment Centers of America | Assembly | |
| Children’s Hospital of Philadelphia | McHenry Creative Services | |
| Children’s Miracle Networks | PP+K | |
| Christiana Care | Caspari & McCormick | |
| Cigna | (In-house) | |
| Humana | BBDO | |
| L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign | Maricich Health | |
| NYU Langone Medical Center | (In-house) | |
| Sidney Kimmel Cancer Center at Jefferson | ||
| St. Jude Children’s Research Hospital | (Various) | |
| Temple Heart & Vascular Institute | (In-house) | |
| United Healthcare | AAAZA | |
| Yale-New Haven Smilow Cancer Hospital | Mason | |
| Best Print Campaign – Hospital/Insurance | ||
| Facility / Campaign | Agency | |
| AARP | Grey NY | |
| Chambers Center for Well Being | Atlantic Health System | |
| Children’s Miracle Networks | PP+K | |
| Cigna | (In-house) | |
| Ed Med (NYU Lutheran) | (In-house) | |
| L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign | L.A. Care | |
| Memorial Sloan Kettering Cancer Center | Pereira & O’Dell | |
| NYU Lutheran Comprehensive Stroke Center Certification | (In-house) | |
| St. Jude Children’s Research Hospital | (Various) | |
| United Healthcare | AAAZA | |
| Best Website – Hospital/Insurance | ||
| Facility / Campaign | Agency | |
| AARP | Grey NY | |
| Aetna | The PITA Group & Lou Jones Studio | |
| Children’s Hospital of Philadelphia | McHenry Creative Services | |
| Einstein Healthcare Network | Brownstein Group | |
| Fox Chase | (In-house) | |
| Humana | BBDO | |
| L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign | Maricich Health | |
| Mount Sinai | DeVito/Verdi | |
| NYU Lutheran | (In-house) | |
| Shriners Hospitals for Children | Shift4Corporation | |
| Thomas Jefferson University Hospitals | ||
| Best Digital/Social Media Campaign – Hospital/Insurance | ||
| Facility / Campaign | Agency | |
| AARP | Grey NY | |
| Cancer Treatment Centers of America | Assembly | |
| Christiana Care | Caspari & McCormick | |
| Cigna | (In-house) | |
| Ed Med (NYU Lutheran) | (In-house) | |
| Einstein Healthcare Network | Brownstein Group | |
| Humana | BBDO | |
| L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign | Maricich Health | |
| Mount Sinai | DeVito/Verdi | |
| NYU Lutheran Comprehensive Stroke Center Certification | (In-house) | |
| Thomas Jefferson University Hospitals | ||
| Yale-New Haven Hospital | Mason | |
| Best TV Campaign – Over the Counter Drug | ||
| Brand / Campaign | Manufacturer | Agency |
| Advil | Pfizer Consumer Healthcare | Grey NY |
| Aleve | Bayer Healthcare LLC | BBDO |
| Allegra | Chattem | Saatchi & Saatchi |
| Clarita | Bayer Healthcare LLC | MediaCom, Sociedad, & NBCUniversal Hispanic Group |
| Colgate | Colgate-Palmolive Company | Y&R |
| Crest | P&G | Publicis North America / Saatchi & Saatchi |
| DayQuil/NyQuil | Vicks | Publicis North America |
| Motrin | Johnson & Johnson Consumer | The Martin Agency |
| Tylenol | Johnson & Johnson Consumer | Deutsch |
| Zyrtec | Johnson & Johnson Consumer | J. Walter Thompson |
| Best Print Campaign – Over the Counter Drug | ||
| Brand / Campaign | Manufacturer | Agency |
| Always Discreet | Kimberly-Clark | |
| Colgate | Colgate-Palmolive Company | Y&R |
| DayQuil/NyQuil | Vicks | Publicis North America |
| Dove | Unilever | Ogilvy & Mather |
| Flonase | GSK | HAVAS Worldwide |
| Secret Clinical Strength | P&G | Wieden + Kennedy |
| Tylenol | Johnson & Johnson Consumer | Deutsch |
| Tylenol Cold & Flu Severe | Johnson & Johnson Consumer | Deutsch |
| Tylenol PM | Johnson & Johnson Consumer | Deutsch |
| ZzzQuil | Vicks | Publicis North America |
| Best Website – Over the Counter Drug | ||
| Brand / Campaign | Manufacturer | Agency |
| Accu-Chek | Roche | |
| Aleve | Bayer Consumer Health | BBDO |
| Allegra | Chattem | Saatchi & Saatchi |
| Azo Products | I-Health | Grok |
| Clarita | Bayer Healthcare LLC | MediaCom, Sociedad, & NBCUniversal Hispanic Group |
| Colgate | Colgate-Palmolive Company | Y&R |
| Crest | P&G | Publicis North America / Saatchi & Saatchi |
| FreeStyle | Abbott | Field Direct |
| Little Remedies | Prestige Brands Holdings | Golin |
| Zyrtec | Johnson & Johnson | J. Walter Thompson |
| Best TV Campaign – Disease Awareness/Advocacy | ||
| Condition / Campaign | Manufacturer / Company | Agency |
| Autism Awareness | Autism Speaks | BBDO |
| Blood Pressure Awareness | American Heart Association | (In-house) |
| Diabetes Awareness | American Diabetes Association | At Media |
| Diabetic Nerve Pain Awareness & Education | Pfizer, Inc. | J. Walter Thompson & UniWorld Group |
| Ending HIV & AIDS | GLAAD | |
| HepC.com | AbbVie | The Axis Agency & FCB Health |
| Lupus Awareness | Lupus Foundation of America | (In-house) |
| NFL’s Chris Draft Caregiver Story | American Cancer Society | DDB Chicago |
| PBA Facts | Avanir Pharmaceuticals | Advance MarketWoRx |
| Stand Up 2 Cancer | Stand Up 2 Cancer | RSA (Robert Schwartz Agency) |
| Susan G. Komen for the Cure | Susan G. Komen | |
| Best Print Campaign – Disease Awareness/Advocacy | ||
| Condition / Campaign | Manufacturer / Company | Agency |
| Diabetic Nerve Pain Awareness & Education | Pfizer, Inc. | J. Walter Thompson & UniWorld Group |
| Flu Shot | GSK | HAVAS Worldwide |
| Forget Me Not (Hep C) | Gilead Sciences | STRIKEFORCE Communications |
| Leukemia & Lymphoma Awareness | Leukemia & Lymphoma Society | Interplanetary |
| More Than Tired | Jazz Pharmaceuticals | |
| My Brain Matters | Alzheimer’s Association | Olson |
| My Dry Eyes | Allergan | Beacon Healthcare Communications |
| PBA Facts | Avanir Pharmaceuticals | Advance MarketWoRx |
| Stand Up 2 Cancer | Stand Up 2 Cancer | RSA (Robert Schwartz Agency) |
| Unbranded Lung Cancer Awareness Campaign | Boehringer Ingelheim | Ten Health |
| Best Website – Disease Awareness/Advocacy | ||
| Condition / Campaign | Manufacturer / Company | Agency |
| Cancer Awareness | American Cancer Society | DDB Chicago |
| Cardiovascular Awareness | American Heart Association | (In-house) |
| Clarita | Bayer Healthcare LLC | MediaCom, Sociedad, & NBCUniversal Hispanic Group |
| Diabetes Awareness | American Diabetes Association | At Media |
| Dry Eye | Allergan | Beacon Healthcare Communications |
| FACE Lung Cancer Campaign | Boehringer Ingelheim | Ten Health |
| KnowPneumonia.com | Pfizer, Inc. | Y&R New York |
| My HIV Hang-Up | ViiV Healthcare | HAVAS Worldwide Tonic |
| Step On Up(TM) | Pfizer, Inc. | J. Walter Thompson & UniWorld Group |
| UsInLupus.com | GSK | PHD |
| Best Digital/Social Media Campaign – Disease Awareness/Advocacy | ||
| Condition / Campaign | Manufacturer / Company | Agency |
| FACE Lung Cancer Campaign | Boehringer Ingelheim | Ten Health |
| Act Against AIDS | CDC | (Various) |
| Cancer Awareness | American Cancer Association | DDB Chicago |
| Care4Today® Mobile Health Manager | Janssen | (Various) |
| Clarita | Bayer Healthcare LLC | MediaCom, Sociedad, & NBCUniversal Hispanic Group |
| HepCHope.com | Gilead Sciences | STRIKEFORCE Communications |
| Leukemia & Lymphoma Awareness | Leukemia & Lymphoma Society | Interplanetary |
| Life Is Why | American Heart Association | (In-house) |
| No More Hair More You | Valeant Pharmaceuticals | XL Alliance |
| PBA Facts | Avanir Pharmaceuticals | Advance MarketWoRx |
| Step On Up(TM) | Pfizer, Inc. | J. Walter Thompson & UniWorld Group |