2016 Multicultural Health Marketing Award Winners

DTC Perspectives Announces Winners for Multicultural Health Marketing Awards
Awards ceremony grows with expanding industry

The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the fifth annual Multicultural Health National (MCH) conference. Presented by DTC Perspectives, the MCH National took place on Oct. 25-26 in Philadelphia where Gold, Silver, and Bronze winners for 15 advertising awards categories were announced during a ceremony on Oct. 25.

“Now more than ever, companies are focusing on multicultural markets as part of their marketing and advertising communications,” says Bob Ehrlich, CEO, DTC Perspectives. “Congratulations to the finalists chosen from a diverse panel of ads in various categories across a number of media channels, reflecting the growth of the entire industry.”

Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 160 finalists spanning across 15 categories. Winners were chosen based on submissions and research of the DTC Perspectives editorial staff.

Congratulations to all of the winners of the 2016 Multicultural Healthcare Marketing Awards!

Agencies indicated below were based off of the best research from our staff and attempts to contact the people behind the campaign. If an agency or manufacturer is listed incorrectly, please contact Jennifer Kovack for an immediate correction.

Gold Winners
Silver Winners
Bronze Winners

Best TV Campaign – Prescription Drug
Brand Manufacturer Agency
BREO Ellipta GSK HAVAS Worldwide Tonic
Clear + Brilliant pélo™ Valeant Pharmaceuticals XL Alliance & Neuplot
Cosentyx Novartis Hill Holliday
Dulera Merck & Co., Inc. Deutsch
Farxiga AstraZeneca MRM//McCann
Harvoni Gilead Sciences STRIKEFORCE Communications
Invokana Janssen Casanova Pendrill
Jardiance Boehringer Ingelheim & Eli Lilly Evoke Health Philadelphia
Levemir Novo Nordisk Prime Access
Lyrica Pfizer J. Walter Thompson & UniWorld Group
Viagra Pfizer BBDO/RAPP
Victoza Novo Nordisk Prime Access
Best Print Campaign – Prescription Drug
Brand Manufacturer Agency
BREO Ellipta GSK HAVAS Worldwide Tonic
Bydureon AstraZeneca Heartbeat Ideas
Clear + Brilliant pélo™ Valeant Pharmaceuticals XL Alliance
Dulera Merck & Co., Inc. Deutsch
Harvoni Gilead Sciences STRIKEFORCE Communications
Invokana Janssen Casanova Pendrill
Levemir Novo Nordisk Prime Access
Lyrica Pfizer J. Walter Thompson & UniWorld Group
Namenda XR Actavis FCB Health
Nexplanon Merck & Co., Inc. DDB
Viagra Pfizer BBDO/RAPP
Victoza Novo Nordisk Prime Access
Best Website – Prescription Drug    
Brand / Campaign Manufacturer Agency
Clear + Brilliant pélo™ Valeant Pharmaceuticals XL Alliance
Harvoni Gilead Sciences Evoke Health New York
Invokana Janssen Casanova Pendrill
Jardiance Boehringer Ingelheim & Eli Lilly Evoke Health Philadelphia
Levemir Novo Nordisk Prime Access
Lyrica Pfizer J. Walter Thompson & UniWorld Group
Prevnar 13 Pfizer Y&R New York
Trumenba Pfizer GhG
Viagra Pfizer BBDO/RAPP
Victoza Novo Nordisk Prime Access
Best Digital/Social Media Campaign – Prescription Drug    
Brand / Campaign Manufacturer Agency
Dulera Merck & Co., Inc. Deutsch
EPIDUO Galderma Deutsch
GILENYA GO Novartis FCB Health
Harvoni Gilead Sciences Evoke Health New York
Jardiance Boehringer Ingelheim & Eli Lilly Evoke Health Philadelphia
Levemir Novo Nordisk Prime Access
Lyrica Pfizer J. Walter Thompson & UniWorld Group
Viagra Pfizer BBDO/RAPP
Victoza Novo Nordisk Prime Access
Best TV Campaign – Hospital/Insurance    
Facility / Campaign Agency
AARP Grey NY
Cancer Treatment Centers of America Assembly
Children’s Hospital of Philadelphia McHenry Creative Services
Children’s Miracle Networks PP+K
Christiana Care Caspari & McCormick
Cigna (In-house)
Humana BBDO
L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign Maricich Health
NYU Langone Medical Center (In-house)
Sidney Kimmel Cancer Center at Jefferson
St. Jude Children’s Research Hospital (Various)
Temple Heart & Vascular Institute (In-house)
United Healthcare AAAZA
Yale-New Haven Smilow Cancer Hospital Mason
Best Print Campaign – Hospital/Insurance    
Facility / Campaign Agency
AARP Grey NY
Chambers Center for Well Being Atlantic Health System
Children’s Miracle Networks PP+K
Cigna (In-house)
Ed Med (NYU Lutheran) (In-house)
L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign L.A. Care
Memorial Sloan Kettering Cancer Center Pereira & O’Dell
NYU Lutheran Comprehensive Stroke Center Certification (In-house)
St. Jude Children’s Research Hospital (Various)
United Healthcare AAAZA
Best Website – Hospital/Insurance
Facility / Campaign Agency
AARP Grey NY
Aetna The PITA Group & Lou Jones Studio
Children’s Hospital of Philadelphia McHenry Creative Services
Einstein Healthcare Network Brownstein Group
Fox Chase (In-house)
Humana BBDO
L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign Maricich Health
Mount Sinai DeVito/Verdi
NYU Lutheran (In-house)
Shriners Hospitals for Children Shift4Corporation
Thomas Jefferson University Hospitals
Best Digital/Social Media Campaign – Hospital/Insurance    
Facility / Campaign Agency
AARP Grey NY
Cancer Treatment Centers of America Assembly
Christiana Care Caspari & McCormick
Cigna (In-house)
Ed Med (NYU Lutheran) (In-house)
Einstein Healthcare Network Brownstein Group
Humana BBDO
L.A. Care Covered Open Enrollment “Uniquely L.A.” Campaign Maricich Health
Mount Sinai DeVito/Verdi
NYU Lutheran Comprehensive Stroke Center Certification (In-house)
Thomas Jefferson University Hospitals
Yale-New Haven Hospital Mason
Best TV Campaign – Over the Counter Drug    
Brand / Campaign Manufacturer Agency
Advil Pfizer Consumer Healthcare Grey NY
Aleve Bayer Healthcare LLC BBDO
Allegra Chattem Saatchi & Saatchi
Clarita Bayer Healthcare LLC MediaCom, Sociedad, & NBCUniversal Hispanic Group
Colgate Colgate-Palmolive Company Y&R
Crest P&G Publicis North America / Saatchi & Saatchi
DayQuil/NyQuil Vicks Publicis North America
Motrin Johnson & Johnson Consumer The Martin Agency
Tylenol Johnson & Johnson Consumer Deutsch
Zyrtec Johnson & Johnson Consumer J. Walter Thompson
Best Print Campaign – Over the Counter Drug    
Brand / Campaign Manufacturer Agency
Always Discreet Kimberly-Clark
Colgate Colgate-Palmolive Company Y&R
DayQuil/NyQuil Vicks Publicis North America
Dove Unilever Ogilvy & Mather
Flonase GSK HAVAS Worldwide
Secret Clinical Strength P&G Wieden + Kennedy
Tylenol Johnson & Johnson Consumer Deutsch
Tylenol Cold & Flu Severe Johnson & Johnson Consumer Deutsch
Tylenol PM Johnson & Johnson Consumer Deutsch
ZzzQuil Vicks Publicis North America
Best Website – Over the Counter Drug    
Brand / Campaign Manufacturer Agency
Accu-Chek Roche
Aleve Bayer Consumer Health BBDO
Allegra Chattem Saatchi & Saatchi
Azo Products I-Health Grok
Clarita Bayer Healthcare LLC MediaCom, Sociedad, & NBCUniversal Hispanic Group
Colgate Colgate-Palmolive Company Y&R
Crest P&G Publicis North America / Saatchi & Saatchi
FreeStyle Abbott Field Direct
Little Remedies Prestige Brands Holdings Golin
Zyrtec Johnson & Johnson J. Walter Thompson
Best TV Campaign – Disease Awareness/Advocacy    
Condition / Campaign Manufacturer / Company Agency
Autism Awareness Autism Speaks BBDO
Blood Pressure Awareness American Heart Association (In-house)
Diabetes Awareness American Diabetes Association At Media
Diabetic Nerve Pain Awareness & Education Pfizer, Inc. J. Walter Thompson & UniWorld Group
Ending HIV & AIDS GLAAD
HepC.com AbbVie The Axis Agency & FCB Health
Lupus Awareness Lupus Foundation of America (In-house)
NFL’s Chris Draft Caregiver Story American Cancer Society DDB Chicago
PBA Facts Avanir Pharmaceuticals Advance MarketWoRx
Stand Up 2 Cancer Stand Up 2 Cancer RSA (Robert Schwartz Agency)
Susan G. Komen for the Cure Susan G. Komen
Best Print Campaign – Disease Awareness/Advocacy
Condition / Campaign Manufacturer / Company Agency
Diabetic Nerve Pain Awareness & Education Pfizer, Inc. J. Walter Thompson & UniWorld Group
Flu Shot GSK HAVAS Worldwide
Forget Me Not (Hep C) Gilead Sciences STRIKEFORCE Communications
Leukemia & Lymphoma Awareness Leukemia & Lymphoma Society Interplanetary
More Than Tired Jazz Pharmaceuticals
My Brain Matters Alzheimer’s Association Olson
My Dry Eyes Allergan Beacon Healthcare Communications
PBA Facts Avanir Pharmaceuticals Advance MarketWoRx
Stand Up 2 Cancer Stand Up 2 Cancer RSA (Robert Schwartz Agency)
Unbranded Lung Cancer Awareness Campaign Boehringer Ingelheim Ten Health
Best Website – Disease Awareness/Advocacy
Condition / Campaign Manufacturer / Company Agency
Cancer Awareness American Cancer Society DDB Chicago
Cardiovascular Awareness American Heart Association (In-house)
Clarita Bayer Healthcare LLC MediaCom, Sociedad, & NBCUniversal Hispanic Group
Diabetes Awareness American Diabetes Association At Media
Dry Eye Allergan Beacon Healthcare Communications
FACE Lung Cancer Campaign Boehringer Ingelheim Ten Health
KnowPneumonia.com Pfizer, Inc. Y&R New York
My HIV Hang-Up ViiV Healthcare HAVAS Worldwide Tonic
Step On Up(TM) Pfizer, Inc. J. Walter Thompson & UniWorld Group
UsInLupus.com GSK PHD
Best Digital/Social Media Campaign – Disease Awareness/Advocacy
Condition / Campaign Manufacturer / Company Agency
FACE Lung Cancer Campaign Boehringer Ingelheim Ten Health
Act Against AIDS CDC (Various)
Cancer Awareness American Cancer Association DDB Chicago
Care4Today® Mobile Health Manager Janssen (Various)
Clarita Bayer Healthcare LLC MediaCom, Sociedad, & NBCUniversal Hispanic Group
HepCHope.com Gilead Sciences STRIKEFORCE Communications
Leukemia & Lymphoma Awareness Leukemia & Lymphoma Society Interplanetary
Life Is Why American Heart Association (In-house)
No More Hair More You Valeant Pharmaceuticals XL Alliance
PBA Facts Avanir Pharmaceuticals Advance MarketWoRx
Step On Up(TM) Pfizer, Inc. J. Walter Thompson & UniWorld Group