DTC Perspectives Announces Finalists for Multicultural Health Marketing Awards
Awards ceremony grows with expanding industry
The rapidly growing industry of multicultural health communications celebrates best-in-class advertising creative at the fourth annual Multicultural Health National (MCH) conference. Presented by DTC Perspectives, the MCH National will take place on Oct. 12-13 in Ft. Lauderdale where Gold, Silver, and Bronze winners for 14 advertising awards categories will be announced during a ceremony on Oct. 13.
“Now more than ever, companies are focusing on multicultural markets as part of their marketing and advertising communications,” says Bob Ehrlich, CEO, DTC Perspectives. “Congratulations to the finalists chosen from a diverse panel of ads in various categories across a number of media channels, reflecting the growth of the entire industry.”
Award submissions from pharmaceutical and OTC companies, medical device manufacturers, hospitals, NGOs, and advertising agencies were narrowed to over 175 finalists spanning across 14 categories. Finalists were chosen based on submissions and research of the DTC Perspectives editorial staff.
Congratulations and best of luck to all of the finalists. All Gold, Silver and Bronze winners will be announced at the Multicultural Health Marketing National Awards Ceremony on Oct. 13. Be there in person to salute the winners or receive recognition for a job well done.
Agencies indicated above were based off of the best research from our staff and attempts to contact the people behind the campaign. If an agency or manufacturer is listed incorrectly, please contact DTC Perspectives for an immediate correction.
For more information or questions, please contact Jennifer Kovack, Director of Publishing & Awards.
| BRAND OR PROGRAM | COMPANY/IES | AGENCY/IES |
| BEST POINT OF CARE PROGRAM | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| Cuida Tu Don de la Salud | Boehringer Ingelheim Pharmaceuticals | Republica |
| Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) | Merck & Co. | Prime Access |
| Daniel Hispanic Testimonial Campaign | Pfizer | UniWorld Group & J. Walter Thompson |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Now You Know Campaign | OrthoNOW® | Latin2Latin Marketing + Communications, LLC |
| Step On Up | Pfizer | UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative |
| BEST OUT-OF-HOME / EVENT PROGRAM | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| Birdies4Shriners | Shriners Hospitals for Children | Shift4 Corporation |
| Fun Fit Fabulous | Highmark | Doner |
| Go Red Por Tu Corazón | American Heart Association | Dalton Agency |
| L.A. Care Covered | L. A. Care Health Plan | Maricich Healthcare Communications |
| Now You Know Campaign | OrthoNOW® | Latin2Latin Marketing + Communications, LLC |
| “The Source of Life Starts with Lung” | Boehringer Ingelheim Pharmaceuticals | Epoch Media Group & NTD Television |
| “Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson | Novartis | Prime Access |
| Step On Up | Pfizer | UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative |
| Step Out: Walk to Stop Diabetes | American Diabetes Association | At Media |
| SU2C | Stand Up 2 Cancer | RSA (Robertson Schwartz Agency) |
| World Health Days | Cigna | (In-house & Various) |
| BEST WEBSITE | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| Ask.Screen.Know. | Novo Nordisk | Biosector 2, an inVentiv Health company & inVentiv Creative Studios |
| Champions for Change: African Americans Creating a Healthier World Through Sports | Aetna | The PITA Group & Lou Jones Studio |
| Cuida Tu Don de la Salud | Boehringer Ingelheim Pharmaceuticals | Republica |
| Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) | Merck & Co. | Prime Access |
| El Diálogo Diabetes (Diabetes Download | Novo Nordisk | Prime Access |
| Fallon Health | Fallon Health | DeVito/Verdi |
| Floyd Memorial Hospital & Health Services | Floyd Memorial Hospital & Health Services | Ten Adams |
| Greater Than AIDS | Kaiser Family Foundation & Black AIDS Institute | (In-house) & Long Story Short Media |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Highmark | Highmark | Doner |
| Humana | Humana | Formerly Omnicom Group |
| Keep Momming | Shire | Digitas Health LifeBrands |
| Lyrica | Pfizer | UniWorld Group & J. Walter Thompson |
| Now You Know Campaign | OrthoNOW® | Latin2Latin Marketing + Communications, LLC |
| “The Source of Life Starts with Lung” | Boehringer Ingelheim Pharmaceuticals | Epoch Media Group & NTD Television |
| “Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson | Novartis | Prime Access |
| “Que no pase de hoy” (“Get a move on today”) | Novo Nordisk | Prime Access |
| BEST DIGITAL CAMPAIGN | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| Alzheimer’s Association | Alzheimer’s Association | Olson |
| Botox (Cosmetic) | Allergan | Grey Advertising |
| Cigna | Cigna | (In-house & Various) |
| Cleveland Clinic health & wellness | Cleveland Clinic | VSA Partners |
| Community Medical Centers | Community Medical Centers | (In-house) |
| Cuida Tu Don de la Salud | Boehringer Ingelheim Pharmaceuticals | Republica |
| Ellis Medicine | Ellis Medicine | Smith & Jones |
| EpiDuo | Galderma | Deutsch |
| EpiPen | Mylan | Publicis LifeBrands Evolvr |
| Farxiga | AstraZeneca | Cadient |
| Highmark | Highmark | Doner |
| Lose It! (Belviq) | Eisai & Arena Pharmaceuticals | FitNow, Inc. |
| MyHealth app | Humana | Formerly Omnicom Group |
| Nationwide Children’s Hospital | Nationwide Children’s Hospital | Conrad Phillips Vutech |
| Now You Know Campaign | OrthoNOW® | Latin2Latin Marketing + Communications, LLC |
| Seattle Children’s Hospital | Seattle Children’s Hospital | Copacino+Fujikado |
| “Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson | Novartis | Prime Access |
| UnitedHealthcare | UnitedHealthcare | AAAZA, Inc. |
| BEST PRINT CAMPAIGN | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| Champions for Change: African Americans Creating a Healthier World Through Sports | Aetna | The PITA Group & Lou Jones Studio |
| Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) | Merck & Co. | Prime Access |
| Fallon Health | Fallon Health | DeVito/Verdi |
| Harvoni | Gilead Sciences | STRIKEFORCE Communications |
| L.A. Care Covered | L. A. Care Health Plan | Maricich Healthcare Communications |
| Lyrica | Pfizer | UniWorld Group & J. Walter Thompson |
| Nexplanon | Merck & Co. | Juice Pharma Worldwide & DDB |
| Skyla | Bayer HealthcCare | Team Satellite (ghg & Ogilvy CommonHealth Worldwide) |
| “The Source of Life Starts with Lung” | Boehringer Ingelheim Pharmaceuticals | Epoch Media Group & NTD Television |
| Stelara | Janssen | FCB Chicago |
| Tamiflu | Genentech | HealthWork |
| BEST TELEVISION CAMPAIGN | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| Children’s Miracle Network | Children’s Miracle Network | Spark |
| Cuida Tu Don de la Salud | Boehringer Ingelheim Pharmaceuticals | Republica |
| Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) | Merck & Co. | Prime Access |
| Fallon Health | Fallon Health | DeVito/Verdi |
| Floyd Memorial Hospital & Health Services | Floyd Memorial Hospital & Health Services | Ten Adams |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| HIV Disease Awareness | Centers for Disease Control and Prevention | (Various) |
| Invokana | Janssen | Hill Holliday |
| Keep Momming | Shire | Digitas Health LifeBrands |
| L.A. Care Covered | L. A. Care Health Plan | Maricich Healthcare Communications |
| Lyrica | Pfizer | UniWorld Group & J. Walter Thompson |
| “The Source of Life Starts with Lung” | Boehringer Ingelheim Pharmaceuticals | Epoch Media Group & NTD Television |
| St. Jude Children’s Research Hospital | St. Jude Children’s Research Hospital | (Various) |
| Step On Up | Pfizer | UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative |
| UnitedHealthcare AARP Medicare Complete | UnitedHealthcare | AAAZA, Inc. |
| Viagra | Pfizer | BBDO NY & RAPP |
| BEST AFRICAN-AMERICAN CAMPAIGN | ||
| Ask.Screen.Know. | Novo Nordisk | Biosector 2, an inVentiv Health company & inVentiv Creative Studios |
| Auvi-Q | sanofi-aventis | Digitas Health LifeBrands |
| Champions for Change: African Americans Creating a Healthier World Through Sports | Aetna | The PITA Group & Lou Jones Studio |
| Fallon Health | Fallon Health | DeVito/Verdi |
| Go Red Campaign | American Heart Association | Dalton Agency |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| HysterSisters | HysterSisters | |
| Keep Momming | Shire | Digitas Health LifeBrands |
| L.A. Care Covered | L. A. Care Health Plan | Maricich Healthcare Communications |
| National Black HIV/AIDS Awareness Day | U.S. Department of Health and Human Services | (Various) |
| “Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson | Novartis | Prime Access |
| Step On Up | Pfizer | UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative |
| BEST ASIAN CAMPAIGN | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| Alzheimer’s Association | Alzheimer’s Association | Olson |
| American Heart Association | American Heart Association | Dalton Agency |
| Auvi-Q | sanofi-aventis | Digitas Health LifeBrands |
| Children’s Miracle Network | Children’s Miracle Network | Spark |
| Cigna | Cigna | (In-house & Various) |
| Highmark | Highmark | Doner |
| L.A. Care Covered | L. A. Care Health Plan | Maricich Healthcare Communications |
| Seattle Children’s Hospital | Seattle Children’s Hospital | Copacino+Fujikado |
| “The Source of Life Starts with Lung” | Boehringer Ingelheim Pharmaceuticals | Epoch Media Group & NTD Television |
| Viagra | Pfizer | BBDO NY & RAPP |
| BEST HISPANIC CAMPAIGN | ||
| American Diabetes Association | American Diabetes Association | At Media |
| American Heart Association | American Heart Association | Dalton Agency |
| Children’s Miracle Network | Children’s Miracle Network | Spark |
| Cuida Tu Don de la Salud | Boehringer Ingelheim Pharmaceuticals | Republica |
| Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) | Merck & Co. | Prime Access |
| Daniel Hispanic Testimonial Campaign | Pfizer | UniWorld Group & J. Walter Thompson |
| El Diálogo Diabetes (Diabetes Download) | Novo Nordisk | Prime Access |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| L.A. Care Covered | L. A. Care Health Plan | Maricich Healthcare Communications |
| National Alliance for Hispanic Health | National Alliance for Hispanic Health | |
| Now You Know Campaign | OrthoNOW® | Latin2Latin Marketing + Communications, LLC |
| “Que no pase de hoy” (“Get a move on today”) | Novo Nordisk | Prime Access |
| St. Jude Children’s Research Hospital | St. Jude Children’s Research Hospital | (Various) |
| Viagra | Pfizer | BBDO NY & RAPP |
| BEST LGBT CAMPAIGN | ||
| Cancer Facts for Gay and Bisexual Men / Lesbians and Bisexual Women | American Cancer Society | DDB Chicago |
| Fenway Health | Fenway Health | AIDS Action Committee |
| “My Tomorrows” | Merck & Co. | Prime Access |
| LGBT Health Awareness Week | U.S. Department of Health and Human Services | (Various) |
| National Black HIV/AIDS Awareness Day | National Black HIV/AIDS Awareness Day Strategic Planning Committee | (Various) |
| Stribild | Gilead Sciences | Palio Communications |
| Testing Makes Us Stronger | Centers for Disease Control and Prevention | (Various) |
| Triumeq | ViiV Healthcare | |
| BEST DTC CAMPAIGN | ||
| Auvi-Q | sanofi-aventis | Digitas Health LifeBrands |
| Crestor | AstraZeneca | Digitas Health LifeBrands |
| Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) | Merck & Co. | Prime Access |
| “Speaking Up, Speaking Out” hosted by Dr. Lisa Masterson | Novartis | Prime Access |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Hepatitis C Disease Awareness: “Cortadura” and “Yo Recuerdo” | AbbVie | The Axis Agency & FCB Health |
| Lyrica | Pfizer | UniWorld Group & J. Walter Thompson |
| Namenda XR | Actavis | FCB Health |
| “Que no pase de hoy” (“Get a move on today”) | Novo Nordisk | Prime Access |
| Step On Up | Pfizer | UniWorld Group, GCI Health, J. Walter Thompson, & M Street Creative |
| Viagra | Pfizer | BBDO NY & RAPP |
| BEST INSURANCE CAMPAIGN | ||
| Cambia | Cambia | (In-house & Various) |
| Champions for Change: African Americans Creating a Healthier World Through Sports | Aetna | The PITA Group & Lou Jones Studio |
| Cigna | Cigna | (In-house & Various) |
| Highmark | Highmark | Doner |
| Humana | Humana | Formerly Omnicom Group |
| L.A. Care Covered | L. A. Care Health Plan | Maricich Healthcare Communications |
| BEST HOSPITAL / HEALTHCARE FACILITY CAMPAIGN | ||
| Cancer Treatment Centers of America | Cancer Treatment Centers of America | Creative Civilization |
| Children’s Miracle Network | Children’s Miracle Network | Spark |
| Fallon Health | Fallon Health | DeVito/Verdi |
| Floyd Memorial Hospital & Health Services | Floyd Memorial Hospital & Health Services | Ten Adams |
| Now You Know Campaign | OrthoNOW® | Latin2Latin Marketing + Communications, LLC |
| Seattle Children’s Hospital | Seattle Children’s Hospital | Copacino+Fujikado |
| Shriners Hospitals for Children | Shriners Hospitals for Children | |
| St. Jude Children’s Research Hospital | St. Jude Children’s Research Hospital | (Various) |
| University of Maryland Children’s Hospital | University of Maryland Children’s Hospital | SPM Marketing & Communications |
| Yale New Haven | Yale New Haven | Mason, Inc. |
| BEST DISEASE EDUCATION / ADVOCACY CAMPAIGN | ||
| “A Colorful Life Begins with a Healthy Liver” | Bayer HealthCare & Onyx Pharmaceuticals | Epoch Media Group & NTD Television |
| American Diabetes Association | American Diabetes Association | At Media |
| Ask.Screen.Know. | Novo Nordisk | Biosector 2, an inVentiv Health company & inVentiv Creative Studios |
| Cuida Tu Don de la Salud | Boehringer Ingelheim Pharmaceuticals | Republica |
| Culebrilla/Shingles Por Dentro (Shingles, The Inside Story) | Merck & Co. | Prime Access |
| El Diálogo Diabetes (Diabetes Download) | Novo Nordisk | Prime Access |
| Go Red Por Tu Corazón | American Heart Association | Dalton Agency |
| Greater Than AIDS | Kaiser Family Foundation & Black AIDS Institute | (In-house) & Long Story Short Media |
| Lupus Foundation of America | Lupus Foundation of America | (In-house) & Blue State Digital |
| “The Source of Life Starts with Lung” | Boehringer Ingelheim Pharmaceuticals | Epoch Media Group & NTD Television |
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About the Multicultural Health National
The MCH National conference is an opportunity for marketers, healthcare providers, media companies, government officials, policy makers and representatives from health companies to network and learn about industry trends, best practices and emerging policy. The conference features world-class speakers and panels comprised of multicultural marketers, medical, and government experts.
Register for the Multicultural Health Marketing National conference or contact the DTC Perspectives office at 770-302-6273. For more info on the awards, or to learn how to submit your campaign for next year’s awards, contact Scott Ehrlich at 770-302-6273 x101 or Scott(at)dtcperspectives(dot)com.
About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference. Please visit www.dtcperspectives.com for more information.