DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce the winners for its sixth annual Advertising Awards. The Southeast division of awards were part of the annual Hospital Marketing National Conference, which was held June 4-5 in Atlanta, Georgia.
“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”
The 2019 Ad Awards showcase exemplary work spanning multiple media and strategic categories. Gold, Silver, and Bronze winners were announced for all categories during the awards ceremony held on June 4.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
And the 2019 Hospital Marketing National Advertising Awards winners are…
Honorable Mention
Bronze Winner
Silver Winner
Gold Winner
| BEST DIGITAL / SOCIAL MEDIA CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| BlueCross BlueShield of Tennessee | The bohan Agency, Inc. |
| Citizens Medical Center | Phil Chrzanowski Design |
| Florida Hospital | Brown Parker & DeMarinis Advertising |
| Henry County Medical Center | Relevate Health Group |
| Lexington Medical Center | In-house |
| Mission Health, North Carolina Division of HCA | The Variable |
| North Mississippi Medical Center | Springboard Brand & Creative Strategy |
| Northside Hospital | Blue Sky Agency |
| Norton Healthcare | Influence Health |
| Phoebe Health | Tailfin Marketing |
| St. David’s HealthCare | The Atkins Group |
| St. Dominic | |
| UF Health Jacksonville | In-house |
| University Medical Center New Orleans | |
| .. | |
| BEST WEBSITE | |
| Hospital / Healthcare Facility | Agency |
| Baptist Health System | Scoppechio |
| Baton Rouge General | ndp |
| Breckinridge Health | In-house |
| Grady Health | Pure |
| Lexington Medical Center | In-house |
| Maria Parham Health | In-house |
| Mission Health, North Carolina Division of HCA | The Variable |
| Spartanburg Regional | Frederick Swanston |
| Tallahassee Memorial HealthCare | The Mitchell’s Agency |
| Tanner Health | Ten Adams |
| UAB Health System | Cayenne Creative |
| University of Florida Health | In-house |
| University of Missouri Health Care | Prairie Dog | TCG |
| .. | |
| BEST OUTDOOR / COMMUNITY OUTREACH | |
| Hospital / Healthcare Facility | Agency |
| Health First | Three Two One |
| Henry County Medical Center | Relevate Health Group |
| Lexington Medical Center | In-house |
| Mary Bird Perkins Cancer Center & Cancer Foundation | |
| Mission Health, North Carolina Division of HCA | The Variable |
| Owensboro Health | Springboard Brand & Creative Strategy |
| Phoebe Health | Tailfin Marketing |
| Prisma Health | |
| St. David’s HealthCare | The Atkins Group |
| Tallahassee Memorial HealthCare | The Mitchell’s Agency |
| UAB Health System | In-house |
| UF Health Jacksonville | In-house |
| Vidant Health: Cancer Center | In-house |
| .. | |
| BEST PRINT CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| Capital Region Medical Center | Prairie Dog | TCG |
| CHRISTUS Southeast Texas Bariatric Center | The Atkins Group |
| Columbus Regional Health | Lewis Communications |
| Huntsville Hospital | |
| Lexington Medical Center | In-house |
| McLeod Health | LHWH Advertising & PR |
| Phoebe Health | Tailfin Marketing |
| Roper St. Francis Healthcare | Gulfstream Communications |
| St. David’s HealthCare | The Atkins Group |
| Tallahassee Memorial HealthCare | The Mitchell’s Agency |
| UF Health Jacksonville | In-house |
| .. | |
| BEST TELEVISION CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| Baptist Health System | Scoppechio |
| Baton Rouge General | ndp |
| CHRISTUS Trinity Mother Frances Health System | In-house |
| Huntsville Hospital | |
| Lexington Medical Center | In-house |
| McLeod Health | LHWH Advertising & PR |
| Moffitt Cancer Center | BVK |
| Norton Healthcare | Influence Health |
| Phoebe Health | In-House |
| Roper St. Francis Healthcare | Lawton Miles / Brad Jayne |
| Spartanburg Regional | Frederick Swanston |
| St. David’s HealthCare | The Atkins Group |
| St. Dominic | |
| .. | |
| BEST SERVICE LINE CAMPAIGN | |
| Hospital / Healthcare Facility | Agency |
| Ascension via Christi: Birthing | In-house |
| Citizens Medical Center: Lung Cancer | Phil Chrzanowski Design |
| Grady Health: Women’s Health | Pure |
| Lexington Medical Center: Weight Management | In-house |
| Mission Health, North Carolina Division of HCA: Orthopedics & Spine | The Variable |
| Moffitt Cancer Center | BVK |
| Northside Hospital: Cancer Institute | Blue Sky Agency |
| Prisma Health: Birthplace | |
| Roper St. Francis Healthcare: Heart & Vascular | MBC Media |
| Tanner Health: Heart & Vascular Center | Ten Adams |
| University Medical Center New Orleans: Cancer Center | |
| Vidant Health: Cancer Center | In-house |