2017 Hall of Fame Inaugural Class

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its inaugural class of inductees into the Hospital Marketing National Hall of Fame. The 2017 class were honored live at an induction ceremony, at the Crowne Plaza Midtown in Atlanta, GA as part of DTC Perspectives’ 2017 Hospital Marketing National Conference.

This year’s inductees include:

Kati Everett
Vice President Public Relations and Marketing Partner
Novant Health

Cheryl Iverson
Vice President, Communications, Marketing and Strategic Planning
DeKalb Regional Health System (DeKalb Medical)


Eric Fletcher, MBA, FACHE
Senior Vice President, Strategy, Marketing and Business Development
Mary Washington Healthcare

The Hospital Marketing National Hall of Fame is designed to honor up to 5 individuals who have demonstrated extraordinary achievement in the advancement of marketing of hospitals or healthcare facilities. These elite marketing executives are selected based on actual accomplishments, influence on future consumer launches or campaigns, and recognized contributions and service to patients as well as the hospital marketing industry.

“We’re proud to honor the accomplishments and creativity of each Hall of Fame Inductee,” says Bob Ehrlich, CEO, DTC Perspectives. “These individuals drive the industry forward, providing consumers with vital information on hospital services.”

As part of the Hospital Marketing National, the Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on June 5th, with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees.