2017 Ad Award Winners

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of hospitals, pharmaceuticals, and healthcare products, is proud to announce winners for its fourth annual Advertising Awards. The awards were part of the fourth annual Hospital Marketing National Conference held June 5-7 in Atlanta, Georgia.

“We’re proud to recognize the best hospital marketing across the country,” says Bob Ehrlich, CEO of DTC Perspectives. “With imminent change to our healthcare system, it’s more important now than ever for hospitals to be positioning and branding themselves in the eyes of consumers.”

The 2017 Ad Awards showcase exemplary work spanning multiple media and strategic categories. During the Advertising Awards Dinner held on June 6, Gold, Silver, and Bronze winners were announced for all categories.

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Honorable Mention
Bronze Winner
Silver Winner
Gold Winner

Hospital / Healthcare Facility Agency  Creative Example

BEST RADIO CAMPAIGN

Under 200 or Over 500 Beds

Children’s Health Barkley
Children’s Hospital of Michigan In-house
Coffee Regional Medical Center Frederick Swanston  Listen to Radio Campaign
Edward-Elmhurst Health Maricich Health
Holy Cross Health Springboard Brand & Creative Strategy
Intermountain Healthcare – Primary Children’s Hospital R&R Partners / Faktory
Methodist Health System Anderson Partners Advertising
Santa Clara Valley Medical Center Maricich Health
ThedaCare Health System Laughlin Constable
Thibodaux Regional Medical Center TotalCom Marketing
 .

Between 200-500 Beds

Augusta University Health Ten Adams
Cancer Center In-house
McLaren Bay Region Publicom, Inc.
McLaren Health Care Publicom, Inc.
Middlesex Hospital Primacy
Nyack Hospital The Byne Group
South Nassau Communities Hospital Wax Custom Communications
WellStar West Georgia Medical Center (Home Team Health) Springboard Brand & Creative Strategy
WellStar West Georgia Medical Center (Women’s Health Awareness Campaign) Springboard Brand & Creative Strategy
White Plains Hospital Smith & Jones  Listen to Radio Campaign
  .

BEST DIGITAL CAMPAIGN

Under 200 Beds

Children’s Hospital of Michigan In-house
Craig Hospital Viget

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Cullman Regional Medical Center Frederick Swanston
East TN Children’s Hospital
Holy Cross Germantown Hospital Springboard Brand & Creative Strategy

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Lake Regional Healthcare H2M
OrthoNOW® Latin2Latin
Santa Clara Valley Medical Center Maricich Health
StoneSprings Hospital Brown Parker & DeMarinis Advertising

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Thibodaux Regional Medical Center TotalCom Marketing
 .

Between 200-500 Beds

Augusta University Health Ten Adams

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Cancer Center In-house
McLaren Bay Region Publicom, Inc.
McLaren Health Care Publicom, Inc.
McLaren Lapeer Region Publicom, Inc.
Middlesex Hospital Primacy
Nyack Hospital The Byne Group

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Palm Beach Gardens Medical Center BG Marketing
Samaritan Health Services In-house

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Seattle Children’s Hospital (Research Institute Campaign) Copacino+Fujikado
Seattle Children’s Hospital (Brand Campaign) Copacino+Fujikado
South Nassau Communities Hospital Wax Custom Communications
 .

Over 500 Beds

Florida Tampa Hospital ChappellRoberts
Gwinnett Medical Center Nucleus Medical Media
Hansen Family Hospital Amperage
Inova Centretek

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Montefiore Medical Center The Bloc

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New York Methodist Hospital Furman Roth
North Mississippi Medical Center Springboard Brand & Creative Strategy
Novant Health ABZ Creative Partners
Phoebe Health Tailfin

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The MetroHealth System Frederick Swanston
TriHealth Publicis Hawkeye
 .

BEST WEBSITE

Under 200 Beds

Cooley Dickinson Health Care White Rhino
Craig Hospital Viget
Cullman Regional Medical Center Frederick Swanston
Lake Regional Healthcare H2M
Litzenberg Memorial County Hospital In-house
Midwest Orthopedics at Rush Centretek

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OrthoNOW® Latin2Latin
Portneuf Health Partners Smith & Jones

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Sarah D. Culbertson Memorial Hospital McDaniels Marketing

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StoneSprings Hospital Brown Parker & DeMarinis Advertising
 .

Between 200-500 Beds

Augusta University Health In-house
Cheyenne Regional Medical Center WestEdge Collective
Children’s Mercy Kansas City Behemoth

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Cookeville Regional Medical Center WD Stone & Associates
Hamilton Health Care System In-house

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Middlesex Hospital Primacy
Nyack Hospital The Byne Group
Overlake Medical Center White Rhino

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Palm Beach Gardens Medical Center BG Marketing
South Nassau Communities Hospital Wax Custom Communications
Tidelands Health In-house
 .

Over 500 Beds

Appalachian Regional Healthcare System In-house
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Beaumont Health Centretek
Florida Tampa Hospital ChappellRoberts
Hayes Green Beach Memorial Hospital Engine Creative
Montefiore Medical Center The Bloc
Nebraska Medicine Centretek
Northeast Georgia Health System In-house
Novant Health ABZ Creative Partners

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Phoebe Health Tailfin

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The MetroHealth System Frederick Swanston
 .

BEST MULTICULTURAL CAMPAIGN

Cancer Treatment Centers of America Assembly

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Children’s Mercy Kansas City Behemoth

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Children’s Miracle Networks PP+K
Mary Washington Healthcare Scorpion Healthcare
Northeast Georgia Health System In-house

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Novant Health ABZ Creative Partners
Samaritan Health Services In-house
Santa Clara Valley Medical Center Maricich Health
Shriners Hospitals for Children Shift4Corporation
St. Jude Children’s Research Hospital (Various)
 .

BEST OUT-OF-HOME / PR PROGRAM

Under 500 Beds

Children’s Hospital of Michigan In-house
Craig Hospital In-house

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Cullman Regional Medical Center Frederick Swanston

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Florida Hospital for Women Brown Parker & DeMarinis Advertising
Lake Regional Healthcare H2M
McLaren Bay Region Publicom, Inc.
McLaren Health Care Publicom, Inc.
Nyack Hospital The Byne Group

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OrthoNOW® Latin2Latin
Santa Clara Valley Medical Center Maricich Health
Seattle Children’s Hospital (Strong Against Cancer Fall Campaign) Copacino+Fujikado
 .

Over 500 Beds

Children’s Health Barkley

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Edward-Elmhurst Health Maricich Health
Florida Tampa Hospital ChappellRoberts
Hansen Family Hospital Amperage & Times Citizen Communications

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Hayes Green Beach Memorial Hospital Engine Creative
HCA MountainStar Brown Parker & DeMarinis Advertising
New York Methodist Hospital Furman Roth
North Mississippi Medical Center In-house
Phoebe Health Tailfin
Saint Thomas Health BOHAN Advertising
The MetroHealth System Frederick Swanston

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TriHealth Publicis Hawkeye
 .

BEST PRINT CAMPAIGN

Under 200 Beds

Atlantic General Hospital (Most Wired® Hospital Advertising) Mullin Ashley Associates
Atlantic Health System Wax Custom Communications
Children’s Hospital of Michigan In-house

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Cullman Regional Medical Center Frederick Swanston

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Medina Healthcare System Phil Chrzanowski Design
Santa Clara Valley Medical Center Maricich Health
Sharon Hospital Smith & Jones

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Thibodaux Regional Medical Center (Archie Manning Sports Medicine) TotalCom Marketing
Thibodaux Regional Medical Center (Women’s Choice Patient Safety) TotalCom Marketing
University of Maryland Shore Regional Health (New Year … Newly Pregnant ? Campaign) Mullin Ashley Associates
 .

Between 200-500 Beds

Augusta University Health Ten Adams
Cancer Center In-house
Cheyenne Regional Cancer Center In-house
Dameron Hospital In-house
Florida Hospital for Women Brown Parker & DeMarinis Advertising
Good samaritan Medical Center BG Marketing
McLaren Bay Region Publicom, Inc.
McLaren Health Care Publicom, Inc.
Middlesex Hospital Primacy
Nyack Hospital The Byne Group

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Palm Beach Gardens Medical Center BG Marketing
Samaritan Health Services In-house
Seattle Children’s Hospital (Brand Campaign) Copacino+Fujikado

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South Nassau Communities Hospital Wax Custom Communications
WellStar West Georgia Medical Center Springboard Brand & Creative Strategy

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White Plains Hospital Smith & Jones
 .

Over 500 Beds

Baylor Scott & White Health Wax Custom Communications
Children’s Health Barkley
Edward-Elmhurst Health Maricich Health
HCA MountainStar Brown Parker & DeMarinis Advertising
Houston Methodist Hospital MNI Targeted Media, Inc.

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Methodist Health System Anderson Partners Advertising
Montefiore Medical Center The Bloc

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New York Methodist Hospital Furman Roth
NorthShore University HealthSystem 88 Brand Partners

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Phoebe Health Tailfin
Saint Thomas Health BOHAN Advertising
The MetroHealth System Frederick Swanston
TriHealth (Faces of TriHealth) Wainscot Media
TriHealth (Breast Cancer Awareness / Game Changers Campaign) Publicis Hawkeye
 .

BEST TELEVISION CAMPAIGN

Under 200 Beds

Atlantic General Hospital Mullin Ashley Associates
Children’s Hospital of Michigan In-house
Cooley Dickinson Health Care White Rhino
Crisp Regional Hospital Frederick Swanston
Cullman Regional Medical Center Frederick Swanston
Ellis Medicine, Bellevue Women’s Center Smith & Jones
Portneuf Health Partners Smith & Jones
Sarah D. Culbertson Memorial Hospital McDaniels Marketing
Thibodaux Regional Medical Center TotalCom Marketing
 .

Between 200-500 Beds

Augusta University Health Ten Adams
Cookeville Regional Medical Center Dave Stepp
Good Samaritan Medical Center BG Marketing
Mary Washington Health Care System Scorpion Healthcare
McLaren Bay Region Publicom, Inc.
McLaren Health Care Publicom, Inc.
McLaren Lapeer Region Publicom, Inc.
Middlesex Hospital Primacy
San Joaquin Community Hospital Michael Walters Advertising
Seattle Children’s Hospital Copacino+Fujikado
South Nassau Communities Hospital Wax Custom Communications
VCU Health System In-house
 .

Over 500 Beds

Allegheny Health Network Doner
Edward-Elmhurst Health Maricich Health
HCA MountainStar Brown Parker & DeMarinis Advertising
Methodist Health System Anderson Partners Advertising
Montefiore Medical Center The Bloc
NorthShore University HealthSystem 88 Brand Partners
Novant Health ABZ Creative Partners
Phoebe Health Tailfin
Saint Thomas Health BOHAN Advertising
The MetroHealth System Frederick Swanston
TriHealth Publicis Hawkeye
VCU Health System ndp
 .

BEST SERVICE LINE CAMPAIGN

Under 200 Beds

Atlantic General Hospital Mullin Ashley Associates
Children’s Hospital of Georgia at Augusta University In-house
Children’s Hospital of Michigan In-house

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Ellis Medicine, Bellevue Women’s Center Smith & Jones
Holy Cross Germantown Hospital Springboard Brand & Creative Strategy
Medina Healthcare System Phil Chrzanowski Design
Portneuf Health Partners Smith & Jones

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Santa Clara Valley Medical Center Maricich Health
St. Vincent’s HealthCare BOHAN Advertising
StoneSprings Hospital Brown Parker & DeMarinis Advertising

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Thibodaux Regional Medical Center TotalCom Marketing
University of Maryland Shore Regional Health Mullin Ashley Associates
 .

Between 200-500 Beds

Cancer Center In-house
Cheyenne Regional Cancer Center In-house
Dameron Hospital In-house
Florida Hospital for Women Brown Parker & DeMarinis Advertising
McLaren Health Care Publicom, Inc.
Nyack Hospital The Byne Group

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Palm Beach Gardens Medical Center BG Marketing
Samaritan Health Services (SHVI) In-house
Samaritan Health Services (Cancer) In-house
Samaritan Health Services (SAM) In-house
Seattle Children’s Hospital Copacino+Fujikado
South Nassau Communities Hospital Wax Custom Communications

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White Plains Hospital Smith & Jones

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 .

Over 500 Beds

Advanced Neuroscience Network BG, Inc.
Cancer Treatment Centers of America Assembly

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Children’s Health Barkley
Hospital for Joint Diseases, NYU Langone Medical Center Munn Rabôt
MD Anderson Cancer Center The Richards Group
Methodist Health System Anderson Partners Advertising
New York Methodist Hospital Furman Roth
Saint Thomas Health BOHAN Advertising
St. Vincent’s HealthCare BOHAN Advertising
Texas Children’s Hospital Tangelo
TriHealth Publicis Hawkeye
VCU Health System ndp

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Delegate’s Choice Award

For the Hospital Marketing National Ad Awards, DTC Perspectives has created a Delegate’s Choice Award. View the Delegate’s Choice finalists below and vote for your choice of Gold, Silver, and Bronze winners.

Delegate’s Choice finalists were chosen from four key Ad Award categories: Best Print Campaign, Best Service Line Campaign, Best Television Campaign, and Best Website. If a hospital or healthcare facility was named a finalist in at least three of those categories, they were deemed eligible for the Delegate’s Choice Award.

All Ad Award winners were announced at the Hospital Marketing National on June 6th at the Crowne Plaza Midtown hotel in Atlanta. If you have any questions regarding our awards, please contact Jennifer Kovack (Jennifer@dtcperspectives.com).

Honorable Mention
Bronze Winner
Silver Winner
Gold Winner

Hospital / Healthcare Facility Agency  Creative Example Creative Example
Atlantic General Hospital Mullin Ashley Associates

Atlantic General Hospital Print Ad

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Augusta University Health Ten Adams

Augusta University Health Print Ad

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Children’s Hospital of Michigan In-house

Childrens Hospital of Michigan Print Ad

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Children’s Hospital of Michigan Troy NOW OPEN from Detroit Medical Center on Vimeo.

Cullman Regional Medical Center Frederick Swanston

Cullman Regional Print Ad

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McLaren Health Care Publicom, Inc.

McLaren Health Care Print Ad

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Methodist Health System Anderson Partners Advertising

Methodist Health System Print Ad

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Middlesex Hospital Primacy

Middlesex Hospital Print Ad

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Montefiore Medical Center The Bloc

Montefiore Medical Center Print Ad

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Nyack Hospital The Byne Group

Nyack Hospital Print Ad

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Nyack Hospital Website

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Palm Beach Gardens Medical Center BG Marketing

Palm Beach Gardens Medical Center Print Ad

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Palm Beach Gardens Medical Center Website

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Phoebe Health Tailfin

Phoebe Health Website

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Portneuf Health Partners Smith & Jones

Portneuf Billboard

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Saint Thomas Health BOHAN Advertising

Saint Thomas Health Print Ad

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Samaritan Health Services In-house

Samaritan Health Services Magazine

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Samaritan Health Services Print Ad

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Seattle Children’s Hospital Copacino+Fujikado

Seatlle Children's Hospital Print Ad

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South Nassau Communities Hospital Wax Custom Communications

South Nassau Communities Hospital Digital

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South Nassua Print Ad

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The MetroHealth System Frederick Swanston

The MetroHealth System Print Ad

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Thibodaux Regional Medical Center TotalCom Marketing

Thibodaux Regional Medical Center Print Ad

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TriHealth Publicis Hawkeye

TriHealth Print ad

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VCU Health System ndp

VCU Health System Print Ad

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