Senior Director, Global Oncology Marketing
Roz Silbershatz Tomás currently leads the Global Libtayo Core Brand Team at Regeneron, with a focus on bringing best-in-class marketing capabilities, including innovative consumer and digital solutions to customers.
Roz is a consumer-centric marketing professional and inspirational team leader with over 20 years of expertise in leading creative and impactful integrated marketing programs to increase brand recognition, advance company strategy and reputation across healthcare and pharmaceutical companies, such as Pfizer, TherapeuticsMD, and Regeneron. Roz has launched award-winning campaigns across Cardiovascular, Oncology, Rare Disease, and Women’s Health arenas. Her campaign in Women’s Health helped to break the societal stigma surrounding menopause and won Effie, Fierce Pharma, Modern Healthcare, and WARC Awards.
Roz holds a Bachelor of Science in Business Administration from Babson College and resides in Scarsdale, NY. Roz enjoys traveling with her family, skiing, playing tennis and practicing yoga.
Patients with chronic conditions are overwhelmed with messaging – and often, that messaging doesn’t even align with where they are on their patient journey. Between frequent trips to the doctor, they’re inundated with media that isn’t personalized to their own patient experience and may leave them feeling more confused than confident about their treatment options. […]