As VP, CX Strategy at Evoke Robyn uses a blend of research methodologies to paint a comprehensive picture of the experience of key stakeholders involved in the treatment journey. With extensive marketing experience and a graduate degree in Communication Management, she has focused her career on helping organizations meet their business goals by establishing and maintaining meaningful connections with healthcare professionals, patients, and caregivers. Robyn is passionate about mining big data to extract insights that illuminate unmet needs and category white space. With a background in technology, she strives to create innovative strategies that help pharma brands differentiate themselves from competitors and make a significant impact on the lives of their customers.