Mark Clark, Healthgrades
Vice President, Strategic Development
Mark Clark is VP, Strategic Development at Healthgrades. For more than 25 years, Mark has provided market and strategic insights exclusively within growth and relationship management programs in the healthcare space. Mark works directly with 1st and 3rd party data sets to uncover insights, identify opportunities, and develop integrated communication strategies and tactics that impact consumer behavior.
Mark has been interviewed by numerous trade publications including Healthcare Marketing Review, Consumer Driven Healthcare, among others. He is a frequent speaker for Healthgrades’ private and public seminars, and has served as a session panelist within Central States Communication Association’s Healthcare Communication and Marketing Conference. Mark holds a bachelor of arts in Communications with emphasis on Advertising from the University of Kentucky.
My Sessions
Doing More with Less: Leveraging Predictive Modeling & an Omnichannel Approach to Immerse a Small Market for Big Results
For select rare conditions, it can be a challenge for marketers to reach the small yet valuable pool of potential condition suffers within traditional digital and non-digital channels without accepting a large percentage of wasted spend due to traditional targeting limitations. Learn how the brand and agency team for this debilitating autoimmune disease, affecting just […]