Mara Lucas, Snow Companies

Mara Lucas, Snow Companies

VP, Client Services

Mara is an Associate VP at Snow, having joined the organization in 2011. Mara has nearly 10 years of experience in the pharmaceutical industry with knowledge and expertise ranging across multiple disease states.  She has worked in epilepsy, neurology, rheumatology, rare disease, oncology, and dermatology. She has had the pleasure of partnering with clients at both large and small companies as Alexion, Pfizer, AstraZeneca, Regeneron, Eisai, Supernus and Merz.  Her expertise and sweet-spot is rare disease and that is the current focus of her work.

In her time at Snow, Mara has launched numerous patient-focused tactics, such as live patient programming, mentor programs, patient videos, and call center programs, and has supported initiatives involving both patients and caregivers. She is a strategic marketer with strong project management expertise.

Patients hold a special place in Mara’s heart and her work in healthcare is inspired by her own father and mother, a retired pediatrician and nurse respectively.  She is inspired every day by those she serves. She feels that working with patients is rewarding and loves seeing people’s lives changed by the work she does.

Mara holds a Master’s Degree from the University of Virginia. She currently resides in Newport News, Virginia with her husband and two children.

Rare Disease Patient Engagement: How a Wider Lens Respects Patient Needs


Biopharma marketers can and should start taking a multi-dimensional approach and incorporating several strategies and tactics that make sense for different brands to better serve patient needs. Investing in people and sharing their stories for patient engagement moves the needle for both the patient and the brand. This session will discover how a holistic family […]