Chief Commercial Officer
Keith is currently EVP, CGO of Health Monitor, a leading targeted healthcare marketing platform company, and a founding member company of the Point of Care Marketing Association (POCMA). During his tenure, he has brought transformative digital innovation to the business and creative omnichannel strategies to help build brands and empower patients.
Prior to joining Health Monitor in 2021, Keith demonstrated a successful history of building and leading high-powered growth and efficient operations teams while responsibly managing and optimizing P&Ls to Year over year growth. He has led many successful agency integrations, each time creating a powerful new agency partner for clients. He has held key C-Suite and leadership roles at Meredith Corporation/Meredith Xcelerated Marketing, McMURRAY/TMG, LLC, Manifest LLC, and Harte Hanks.
In his early days, he learned the traditional advertising business as sales manager at The Wall Street Journal. He spent several years in digital advertising and search marketing during the dotcom boom, working for search firms Alta Vista and Lycos. As a result, by the time he moved to Meredith Integrated Marketing, he knew how to help clients understand how to integrate various marketing techniques into strategic programs that achieved measurable results.
At Meredith, Keith introduced cross platform strategies to clients like Kraft, Lowe’s, Chrysler and State Farm, helping to grow the agency from several dozen employees to 700. By the time he left, the rebranded Meredith Xcelerated Marketing was one of the hottest marketing shops in the business.
It was that broad and deep experience that Keith brought to TMG Custom Media in 2012, where he found himself on the inside edge of a merger with content marketing rival McMurry. The deal he helped broker ultimately created the largest independent content marketing agency in the United States.
His 360-degree understanding of the media landscape and bold thinking has proven to be an asset for Health Monitor Network and its clients.
Keith is a former Chairman of the Custom Content Council and also a Board Member of Ramapo College Anisfield School of Business.