Julie Cosgrove, Alnylam Pharmaceuticals

Julie Cosgrove, Alnylam Pharmaceuticals

Director, Marketing

Julie Cosgrove is a marketing director at Alnylam Pharmaceuticals and is responsible for leading patient and professional marketing efforts for GIVLAARI® (givosiran).  Since joining Alnylam she led the consumer launch of GIVLAARI® (givosiran) tasked with driving awareness for an ultra-rare disease that is often misdiagnosed.

Julie is passionate about patient marketing and sees it as an opportunity to build understanding and empathy for the patient journey with the goals of improving the patient and healthcare provider dialogue and improving health outcomes.

One of Julie’s most recent projects was participating on a cross functional team that launched the documentary Two of Me: Living with Porphyria, a film chronicling the lives of seven people around the world living with acute hepatic porphyria (AHP), a family of debilitating, rare genetic diseases directed by Emmy-nominated filmmaker Cynthia Lowen.  The documentary launched on Rare Disease Day 2022 and calls for others to spread the word about this rare disease.

Prior to joining Alnylam, Julie held advancing marketing roles at Biogen and Genzyme/Sanofi for products in neurology, oncology, and transplant.

Julie lives in eastern Massachusetts with her husband, two sons, and pandemic puppy.  She is actively involved in her community and has sat on multiple local non-profit boards and most recently co-founded a chapter of 100 Women Who Care to bring resources to other local charitable organizations.

Rare Disease Patient Engagement: How a Wider Lens Respects Patient Needs

MAIN STAGE | ESSEX CENTER/SOUTH

Biopharma marketers can and should start taking a multi-dimensional approach and incorporating several strategies and tactics that make sense for different brands to better serve patient needs. Investing in people and sharing their stories for patient engagement moves the needle for both the patient and the brand. This session will discover how a holistic family […]

READ MORE

The “Kodak-Moment” Dodge: Brand Marketing in a Post-Pandemic World

MAIN STAGE | ESSEX CENTER/SOUTH

Pharma brand marketing is being challenged to respond in innovative ways or risk facing a “Kodak moment.” For competitive survival, marketers must embrace creative fear to find relevant and effective new ways to engage with consumers. Digital innovation requires navigating the healthcare ecosystem across all platforms, including points of care.

READ MORE