Julie Cosgrove, Alnylam Pharmaceuticals

Julie Cosgrove, Alnylam Pharmaceuticals

Director, Marketing

Julie Cosgrove, MBA, has been in pharmaceuticals for over 15 years, with roles at Sanofi Genzyme, Biogen Idec, and is current at Alnylam Pharmaceuticals.   Her experience includes HCP and direct to consumer promotion, KOL development, patient advocacy, product launches and field sales in immunology, oncology and neurology disease areas. Julie is an experienced commercial leader, passionate about marketing, helping patients, and meeting customer needs.

Understand the Nuances of Patient Marketing in Rare Disease

How different is patient marketing in rare disease? Attend this session to hear how brand plans need to be adjusted for rare disease markets. Case studies will include considerations for choosing branded vs. unbranded promotion, prioritizing lean budgets, and choosing opportunities on the path of the patient. Our presenters will help you understand the nuances […]

Master Class
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