John Kenny, Intouch Group

John Kenny, Intouch Group

Head of Strategic Planning

An accidental marketer, John originally came to the US to earn his PhD from the University Of Chicago in social sciences. Since then he has spent over 20 years working at the intersection of data, technology, and psychology to drive positive behavior change in categories as diverse as Pharma, B2B, CPG, and Fintech, in markets as diverse as the Americas, Asia, and Europe, and in every channel from chat bots to the Super Bowl. He currently leads strategic planning at Intouch Group where no challenge is too big to cure.

Is Pharma Advertising Turning Off Pharma Audiences?

MAIN STAGE | ESSEX CENTER/SOUTH

The cultural code around chronic conditions is shifting. Social media is increasingly encouraging them to be their authentic selves and demand that their needs be respected. This shift is increasingly being seen in television, sports, and film, but pharma brands are lagging behind. This session will share survey results, including how most majorities do not […]

Master Class
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