Joanie brings over 25 years of advertising and marketing experience to the team and has been a leader at Hill Holliday Health for the past 15 years. During her time at HHH, Joanie has led a number of successful DTC launches, across multiple indications. In addition to her DTC assignments, Joanie is well versed in the initiation and management of data segmentation and modeling projects that lead to increased ROI. Prior to joining HHH, she led national and global clients across multiple industries. Relevant clients include Mass. Eye and Ear, Cigna, and CVS.