As founder and CEO, Ian leads the development of PranifyRx’s product technology and go-to-market strategy. Previously, he founded and led ad tech start-up AdComplyRx, the digital media insights and operations platform built specifically for healthcare and pharmaceutical companies and their agencies.
Ian has been a healthcare marketer for 15 years, having accrued healthcare agency and publisher experience, as well as building software for pharma marketers. He has worked with many pharma companies and agencies over the years, including Takeda, Merck, and Publicis Health.
FDA continues to issue FDA Warnings on SEM Non-Compliance, and post-warning corrective action can be harsh. Health-tech & RegTech is a key trend that can help pharma marketers reduce risk and save time, as well as ensures FDA Compliance while improving brand ad performance.