Senior Director, Crossix Analytics Services
Ian has more than 12 years of healthcare and analytics experience, working in pharmaceutical and provider settings. He leads a team of analytics professionals to deliver custom projects and insights for healthcare clients, with extensive experience in multi-channel marketing measurement and optimization. Ian joined Crossix in 2018 and holds a Master of International Affairs from Columbia University and a BA in Environmental Policy from American University.
Changing consumer behavior is creating new opportunities for life sciences advertisers to reach patients and healthcare professionals (HCPs) in more targeted ways. In this session, Veeva Crossix will share insights from their work measuring more than $6 billion in annual DTC and HCP advertising spend across more than 230 life sciences brands, including 14 of […]