Senior Director, Crossix Analytics Services
Ian has more than 12 years of healthcare and analytics experience, working in pharmaceutical and provider settings. He leads a team of analytics professionals to deliver custom projects and insights for healthcare clients, with extensive experience in multi-channel marketing measurement and optimization. Ian joined Crossix in 2018 and holds a Master of International Affairs from Columbia University and a BA in Environmental Policy from American University.
The media and healthcare industries continue to change rapidly. Marketers have more tools and strategies than ever before to help them reach a larger number of potential customers, more accurately target the right audiences, better measure the success of their advertising campaigns, and understand the synergies between HCP and DTC campaigns. In this presentation, Veeva […]