Erica Hawthorne joined Klick as vice president, media strategy and integration in March 2024. She has worked in digital marketing for over 22 years, including for notable brands such as Bayer, Marriott International, USAToday.com, Burberry, Mandarin Oriental, Black Rock, Dow Jones, Forevermark, Colgate and The J.M. Smucker Company. She transitioned to the pharmaceutical industry in 2019 to bring representation and awareness to medical disparities and systemic racism in healthcare. Since joining the pharmaceutical industry, she has been recognized by MM&M with a 2020 Pinnacle Award and 2021 Women of Distinction Award. She also built the industry’s 1^st in-house digital media team at Bayer, which received PM360’s 2021 Digital Innovation award.

Erica has taught digital and brand marketing as an adjunct instructor at NJIT, Loyola, NC State and University of Miami. She is a people-focused marketer who leverages data to develop a deep understanding of audiences to build authentic and effective approaches to reach diverse audiences. Her expertise is building full funnel, omnichannel digital strategies that drive improved performance. She is also a published author and podcast host. Her podcast, Lion Tales blends her professional goals with her personal passion – uplifting and supporting the people of the African Diaspora. Erica is committed to building multicultural teams that recognize and reflect the diversity of both the US and global markets.

She is an avid world traveler, reader and yoga enthusiast who enjoys cooking and experiencing new cuisine. Throwing down in the kitchen, reading good books, writing and learning are her favorite things to do. Proud “Mom2” to three stepchildren, auntie to five nephews and nieces, one great niece and one great nephew, Erica lives in Newark, New Jersey. Finding her there may be difficult because she stays on planes, trains and automobiles exploring the world.