Eric Lloyd, Roku

Eric Lloyd, Roku

Head of Industry, Health & Wellness

Eric joined Roku in July 2021 to lead their new Health & Wellness vertical, focusing on building Roku’s go-to-market for the category given the explosive growth of Streaming TV over the past 2 years. Eric spent the prior 7 years leading teams at Meta to bring Health & CPG clients onto the platform, specifically helping brands shift from social-based metrics to delivering quantifiable and meaningful business results on Facebook and Instagram.  Drawing on both his experience managing and selling at WebMD and working in the field for GSK, Eric is passionate about partnering with brands to thread the needle between Health and Lifestyle that delivers value above and beyond media. Eric lives in the Philadelphia area with his wife, 2 daughters, and 2 Weimaraners, embracing remote work’s organized chaos as best as possible.

Health Entertainment & Streaming TV: Consumer Expectations & Brand Activation

MAIN STAGE | ESSEX CENTER/SOUTH

As our industry adjusts to permanent changes from new consumer behaviors over the past two years, there is opportunity for healthcare marketers to deliver personalization in media historically reserved for mass marketing. Streaming TV went mainstream during the pandemic and continues to accelerate addressability built into a tried-and-true format. In this session, Eric Lloyd, Roku’s […]

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