Eileen understands from personal experience just how challenging language and culture barriers can be, both for underserved patients and their doctors. She came to the United States at an early age as a refugee from Burma (Myanmar) and took on the role of health advocate for her family members.
After acquiring a BA with honors in Biology from Barnard College, and an MBA from Columbia Business School, she entered the world of pharmaceutical marketing on the client-side.
She spent over 15 years as a marketing leader building, launching and growing Hepatitis, CV/Diabetes, Oncology, and Dermatology brands. Since 2011, she’s put that knowledge to work on the agency-side at CHM with a focus on creating genuine connections between brands, patients, and physicians.
This group discussion will focus on Diversity, Equity, Inclusion (DEI) efforts in the DTC industry. What can and should our industry do now? How should we plan for the future to ensure our brands, marketing teams, and companies are making legitimate efforts and changes that will have a positive impact on multicultural populations in terms […]