Claudia Kanaszyc, Horizon Therapeutics

Claudia Kanaszyc, Horizon Therapeutics

Associate Director

Claudia Kanaszyc is an Associate Director at Horizon Therapeutics in Deerfield, Illinois working in the ophthalmology business unit supporting direct-to-consumer efforts. Claudia has focused primarily on digital tactics and leads a number of different initiatives including branded and unbranded websites, display, paid social, and the development of patient videos that allow for consumers to understand the treatment journey. Claudia graduated from Miami University in Ohio with a BS in Business – Marketing. She lives in Chicago, Illinois with her husband Greg and her two boys Xavier and Everett. When she is not in the office, she enjoys taking her boys on adventures in the city, gardening, checking out new restaurants, and doing home projects.

Doing More with Less: Leveraging Predictive Modeling & an Omnichannel Approach to Immerse a Small Market for Big Results


For select rare conditions, it can be a challenge for marketers to reach the small yet valuable pool of potential condition suffers within traditional digital and non-digital channels without accepting a large percentage of wasted spend due to traditional targeting limitations. Learn how the brand and agency team for this debilitating autoimmune disease, affecting just […]