Carlos Oliveros, Genentech

Carlos Oliveros, Genentech

Oncology Marketing,

Carlos started his career in Investor Relations at Genentech, then worked in sales and marketing for Roche, Genentech’s parent company, in Colombia. He held multiple roles across marketing in Roche’s Global Product Strategy team in Switzerland, most recently as Global Marketing Leader for HR+ Breast Cancer. He rejoined Genentech last year as Senior Marketing Manager in the breast cancer team and has been working on their work directed towards patients.


Carlos has a Master’s Degree, Economics from The University of Freiburg and a Certificate, Positioning in Competitive Markets from The Wharton School.


Audio – Reaching Patients in a Modern Format


Creating effective Patient Omnichannel Engagement campaigns that deliver credible insights by using the application of targeted audio channels, such as Podcasts, will help drive more informed patients to your brand. When done effectively, it not only benefits the brand but improves patient engagement, leading to a rise in Rx treatment and better health outcomes. This […]