Vice President of Category Strategy-Healthcare
Christine Amirian is the Vice President of Category Strategy for the Healthcare vertical within Disney Advertising. In this role, she leads a team responsible for serving Disney’s Healthcare clients with insights and strategies to help them meet their business and marketing goals.
Amirian began her career in media planning first at JWT, then at Publicis. She moved into brand management at Kraft Foods where she worked in the US, then internationally in Europe, the Middle East, and Latin America. Her next move was to the Technology sector, first at Panasonic where she led the US Consumer Marketing team, then at Samsung where she established the first Branded Entertainment team and led multiple teams including the North American Corporate Marketing Group. Her multiple awards include a Sliver Effie, Effie finalist recognition, as well as awards for innovation, experiential marketing, and media planning.
She earned her MBA in Marketing and Strategy from the Tuck School of Business at Dartmouth and a BA in Economics from Columbia University.