Bonnie Jean Perkins, Alexion Pharmaceuticals

Bonnie Jean Perkins, Alexion Pharmaceuticals

Lead, Patient Engagement & Marketing

Bonnie Perkins, MBA, has been in pharmaceuticals for over 20 years.  She has worked at Biogen, Sanofi Genzyme, Ironwood, and is currently at Alexion Pharmaceuticals. Bonnie has worked in US, international, and global commercial roles in multiple sclerosis, hemophilia, IBS-C, myasthenia gravis, and other rare conditions. Bonnie’s focus is patient marketing and operations and is known for effectively translating strategic objectives into successful tactical execution for maximum brand sales impact.

Rare Disease Patient Engagement: How a Wider Lens Respects Patient Needs

MAIN STAGE | ESSEX CENTER/SOUTH

Biopharma marketers can and should start taking a multi-dimensional approach and incorporating several strategies and tactics that make sense for different brands to better serve patient needs. Investing in people and sharing their stories for patient engagement moves the needle for both the patient and the brand. This session will discover how a holistic family […]

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