Lead, Patient Engagement & Marketing
Bonnie Perkins, MBA, has been in pharmaceuticals for over 20 years. She has worked at Biogen, Sanofi Genzyme, Ironwood, and is currently at Alexion Pharmaceuticals. Bonnie has worked in US, international, and global commercial roles in multiple sclerosis, hemophilia, IBS-C, myasthenia gravis, and other rare conditions. Bonnie’s focus is patient marketing and operations and is known for effectively translating strategic objectives into successful tactical execution for maximum brand sales impact.
How different is patient marketing in rare disease? Attend this session to hear how brand plans need to be adjusted for rare disease markets. Case studies will include considerations for choosing branded vs. unbranded promotion, prioritizing lean budgets, and choosing opportunities on the path of the patient. Our presenters will help you understand the nuances […]