Allison Kovacs, MSc, Ferring Pharmaceuticals

Allison Kovacs, MSc, Ferring Pharmaceuticals

Associate Director, Patient Marketing – Reproductive Medicine & Maternal Health

Allison is a patient marketer who is passionate about pushing the boundaries of patient and caregiver education, activation, and support. She seeks to understand patients and caregivers as people and works tirelessly to drive meaningful and relatable brand experiences.

In her current role, Allison leads the development and execution of patient and omnichannel strategy in the fertility space. In previous roles, she led patient engagement and health literacy initiatives across therapeutic areas including oncology, rare disease, diabetes, women’s health, and neurology. Within her roles and these conditions, she worked to develop educational materials, support programs, and marketing campaigns deeply rooted in human truths and innovation.

Outside of work, Allison recently completed a graduate degree in Health Communication. She is also actively involved with her undergraduate alma mater’s Career Center by mentoring students interested in healthcare marketing. In her free time, Allison enjoys playing the piano, traveling to new cities, and rooting for the New York Giants.

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