Trends in Life Sciences Advertising

MAIN STAGE | ESSEX CENTER/SOUTH

The media and healthcare industries continue to change rapidly. Marketers have more tools and strategies than ever before to help them reach a larger number of potential customers, more accurately target the right audiences, better measure the success of their advertising campaigns, and understand the synergies between HCP and DTC campaigns. In this presentation, Veeva Crossix will share aggregated health and media data for full-year 2021 to help marketers understand the industry shifts in media buying and health behavior. Additionally, take a deep dive on how audience quality and conversion metrics compare between traditional television and digital video.