Rare Disease Patient Engagement: How a Wider Lens Respects Patient Needs


Biopharma marketers can and should start taking a multi-dimensional approach and incorporating several strategies and tactics that make sense for different brands to better serve patient needs. Investing in people and sharing their stories for patient engagement moves the needle for both the patient and the brand. This session will discover how a holistic family approach to patient engagement integrates caregivers in the rare disease space. Drawing from real-world examples, the panelists will also assess the impact of family and “mom and pop” advocacy organizations in rare disease.