Point-Of-Care Marketing: Optimize Your Investments with This Dynamic, Measurable Channel


While most pharma marketers realize the value of adding Point of Care (POC) to brand marketing plans, the value goes beyond ROI. This highly dynamic and measurable channel provides opportunities to gain insights for multiple brand strategies. This session will explore how POC aligns with different campaign objectives to optimize spend – whether brands are investing their first dollars in the channel or making an incremental investment. To do this we will review data sources, methodologies, and share case studies including examples of short- versus long-term measurements, show how brands of any size can thrive in competitive categories, and discuss how to optimize your mix with a well-defined measurement plan.