Integrating Online and Offline Touchpoints to Drive Patient Marketing

MAIN STAGE | ESSEX CENTER/SOUTH

Patients benefit from the advantages of both online and offline communication, collecting information whenever and wherever they decide.  It’s critically important to ensure offline and online marketing address patient needs at different stages of the journey and are integrated to provide a clear, consistent message. Learn how Horizon integrates a range of online and offline communication, from chatbots to direct mail, from hyper targeted online video to a 1-800 call center, to build an integrated and impactful patient marketing program.