Using Digital Innovations and AI to Hyper-Personalize the Consumer Experience

MAIN STAGE | ESSEX CENTER/SOUTH

Discover how cutting-edge technology and AI can generate real-world evidence to better understand patients’ needs, experiences, and behaviors. By providing unmatched insights into target patient populations, marketers can immediately leverage data-driven consumer marketing strategies to elevate real world patient health journeys, lessen health disparities, and help reduce healthcare costs. Learn how marketers utilize these insights from patients paired with 1st party data-driven strategies to create personalized experiences. With the world grappling with health issues against the backdrop of the pandemic, it is more important than ever for product innovations and amplified efforts to make health management more immediate, accessible, and personalized. Researchers and marketers who adapt quickly to digitally enabled technology, AI, and data strategies to capture and incorporate the patient’s voice will be increasingly impactful and efficient.