Health Entertainment & Streaming TV: Consumer Expectations & Brand Activation


As our industry adjusts to permanent changes from new consumer behaviors over the past two years, there is opportunity for healthcare marketers to deliver personalization in media historically reserved for mass marketing. Streaming TV went mainstream during the pandemic and continues to accelerate addressability built into a tried-and-true format. In this session, Eric Lloyd, Roku’s Head of Industry, Health & Wellness will review consumer expectations from healthcare brands on streaming TV and how to activate against both media and content experiences that drive impact during binge sessions.