Recent Shifts in DTC Pharma Ad Investment

MAIN STAGE | ESSEX CENTER/SOUTH

While it appears the pandemic is really coming to an end, its impact on the pharma market and their advertising is forever changed. Todd Krizelman, CEO of advertising intelligence company, MediaRadar, will discuss recent shifts and trends within pharmaceutical advertising. He will also discuss how the newcomers to healthcare advertising are making a splash and what the modern pharmaceutical advertising campaign includes.