CTV’s Surging Popularity and Its Benefits for Healthcare Marketers

MAIN STAGE | ESSEX CENTER/SOUTH

The pandemic has fueled a wave of new connected TV (CTV) consumption, which was already growing in popularity pre-COVID but has since emerged as a go-to channel for marketers, evidenced by CTV ad spending increasing 48% from 2020 to 2021. Consumers are increasingly canceling their cable subscriptions and spending more time streaming their content, reaffirming the incredible opportunity CTV presents for healthcare marketers working to modernize their ad programs in 2022 and beyond. CTV offers them the opportunity to increase the reach of their linear TV buys and leverage the power and precision of programmatic advertising to plan, activate, and optimize their campaigns. A discussion led by DeepIntent CEO Chris Paquette and industry partner Serge Matta, President LG Ads Solutions, will explore the bright future of CTV, and share strategic approaches that healthcare marketers and pharma brands can implement to leverage the benefits of this increasingly popular platform.