The opportunity for brands to embrace social media is now more than ever. With the ability to create community, build brand awareness, and provide education, social media is a versatile, highly utilized tool that brands can use to reach and engage with their target audience. According to a recent Pew Research Center survey, approximately 70% of Americans report using a form of social media. Within the healthcare space, this usage takes on a whole other meaning as for patients, social media is a critical tool to learn more about a disease or therapy after an appointment with a healthcare provider.

This session will discuss the case for social media as a means to educate and engage patient communities, share ways that social media can be used in the pharmaceutical space, and demonstrate the importance of adding social media as part of a brand’s patient experience.