Kantar delivers the critical information marketers need to make better decisions about strategic planning, targeting, marketing and communications. With our Ad Insights, we track both consumer brands and advertising to the HCP, and provide insights in advertising monitoring (ad spend and creative execution) and competitive intelligence. Our Healthcare Research products give marketers an understanding of the consumer as the patient or caregiver and the healthcare professionals who treat them. Solutions vary from audience measurement and consumer behaviors/HCP interactions to audience segments for activation and custom research/segmentation development and analyses. Our expertise in media and marketing information can help pharma, healthcare and hospital marketers, and the agencies and consultants they work with, succeed in a rapidly evolving world.