Vice President Marketing, Bone and Cardiovascular Business Unit
Christine currently leads Amgen’s Marketing efforts in the Bone and Cardiovascular Business unit for growth brands like Repatha and Prolia. She is responsible for establishing a world class commercial organization leading through multiple launches, growing mature brands, elevating the marketing competencies, and infusing innovation in the midst of a dynamic healthcare landscape.
Christine recently joined Amgen from Novo Nordisk where she was VP, Patient Centric Strategy & Solutions where she has infused organizational & disciplined approach to patient centricity delivering marketing initiatives to drive commercial impact. She also effectively led an organizational wide initiative to transform Customer Engagement among field-facing teams. Through her leadership and championship, the company launched a Customer Engagement Platform to improve customer experience and enhance customer engagement to help improve patient behavior, better meet practice needs, and deliver relevant and differentiated solutions. She represented the US on a Global Digital Health Core Team responsible for driving Digital Health Strategy and Solutions through external partnerships with companies like IBM Watson, Glooko, etc.
Her diverse experience and background in the last 28+ years comes from positions and leadership roles at companies such as Novo Nordisk, Novartis, Roche, Pfizer, Big Communications (now Meredith Health) where she held positions in Market Analytics, Brand Marketing, KOL and Lifecycle Management, Advertising, Corporate Branding, Sales & Business Development, Digital Strategy and New Channels.
Faith, Family, Friendships, and Fun are her core drivers, which allow her to continuously evolve as a leader, strive for excellence, and drive her to give back.
The DTC Hall of Fame is designed to recognize industry members who have made significant contributions to innovate and progress DTC / consumer communications. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives and our Advisory Board, a select group of industry experts who serve as counsel. Inductees can be from any sector of the DTC Industry: Pharmaceutical Manufacturer, Agency, Media Channel, DTC Service Provider, Government, Academia, etc. Nominees should have a minimum of 5-10 years’ experience in healthcare marketing to be considered eligible. Given the newness of the field, it is not necessary to be retired to be eligible. As part of the DTC National, the DTC Hall of Fame festivities include a cocktail party followed by a formal induction ceremony on April 18th presented by PatientPoint with video tributes and live introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual issue of DTC Perspectives Magazine.