DTC Perspectives Names the 2022 Hall of Fame Inductees

DTC Perspectives, Inc., the leading conference, training and publishing company for the consumer marketing of pharmaceutical and healthcare products, is proud to announce its 14th annual class of inductees into the DTC Hall of Fame. The 2022 class will be honored live at an induction ceremony, sponsored by PatientPoint, during the DTC National Conference, which is a part of the Xpectives.Health Summit. (Separate tickets are also available.)


“PatientPoint and I congratulate the Hall of Fame inductees. Their achievements are extraordinary examples of the life-changing impact our industry has on patients every day. We look forward to honoring these esteemed colleagues at the DTC National Conference,” says Linda Ruschau, Chief Client Officer of PatientPoint. This year’s inductees are:

Nancy Ibach
Associate Vice President US Oncology


Matt McNally
Global President
dentsu health


Wes Michael
President & Founder
Rare Patient Voice


Lisa M. Snider
Vice President, Strategic Marketing
Horizon Therapeutics


The DTC Hall of Fame is designed to honor individuals who have demonstrated extraordinary achievement in the advancement of direct-to-consumer marketing. Industry-wide nominations are collected and then the final four inductees are determined by DTC Perspectives’ executive and editorial teams.

“DTC marketing has been practiced successfully for more than twenty years and over this time it has grown to become a very important component of the pharmaceutical industry’s success,” says Bob Ehrlich, CEO of DTC Perspectives. “It is important to recognize those individuals who have shaped DTC advertising and significantly contributed to the communication of important healthcare information directly to patients.”

As part of the DTC National, the DTC Hall of Fame festivities include a formal induction ceremony on April 20th, presented by PatientPoint, with video tributes and introductions from industry leaders, as well as an address by the Hall of Fame inductees. Each inductee is also profiled in the annual conference guide publication. The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, https://xpectives.health/summit/ or https://dtcperspectives.com/dtcn/, for complete agenda information, available sponsorship and congratulatory opportunities, and additional details.


Celebrate with the Industry’s Best

Congratulate the Hall of Fame inductees in-person and in our publications! DTC Perspectives offers reserved tables with seating for 10 at the Top 25/Hall of Fame and Advertising Awards ceremonies as well as congrats ads opportunities in our DTC Perspectives Magazine/DTC National Conference Guide, on our website, and in Email announcements. Click here to view awards packages and congratulate a Top Marketer/DTC Hall of Fame inductee today. 

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