DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were a part of the Annual DTC National Conference, on October 12-14.
Sponsored by Phreesia, the 2021 Advertising Awards showcase the best marketing and advertising across nearly 15 categories and 4 OTC categories presented by InStep Health. Gold, Silver, and Bronze winners were announced during the Advertising Awards ceremony held on October 14th.
“Phreesia Life Sciences is excited to participate in DTC National as a Platinum sponsor and to present this year’s Advertising Awards,” said David Linetsky, SVP of Phreesia Life Sciences. “As a leading point-of-care company focused on engaging patients in their health, we believe in the power of DTC to activate patients, enhance the HCP-patient dialogue, and improve health outcomes. We applaud this year’s finalists for their innovation and creativity.”
Media for Judging Provided in Association with MediaRadar.
Editor’s Note: Finalist info was provided at time of submission. Some responsibilities may have changed since then.
Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.
Purchase Ad Award Trophy Duplicates
Honorable Mentions
Bronze Winners
Silver Winners
Gold Winners
Ad Awards Presented by Phreesia 
And the 2021 Ad Awards Finalists and Winners are…
Best Disease Education Website
Disease State | Manufacturer | Agency
Adult Vaccines | GSK | Grey Group & Tank Worldwide
Dravet syndrome | Zogenix | Patients & Purpose
Early-stage type 1 diabetes | Provention Bio, Inc. | Patients & Purpose
Galactosemia | Applied Therapeutics | Heartbeat
Hemophilia B | CSL Behring | AbelsonTaylor
Hep C Hope | Gilead Sciences | FCB Health New York
Lambert-Eaton myasthenic syndrome (LEMS) | Catalyst Pharmaceuticals | Fingerpaint
Lupus | GSK | Targetbase
Multiple Myeloma | Amgen Inc. | EMCAY
Myasthenia gravis | argenx | closerlook, Sarofsky, Syneos Health
Non-Small Cell Lung Cancer | AstraZeneca | TEN Advertising
Non-Small Cell Lung Cancer | Novartis |
Persistent severe (nodular) acne | Sun Pharmaceuticals | Fingerpaint
Shingles | GSK – GlaxoSmithKline | Grey Group & Tank Worldwide
Thyroid Eye Disease (TED) Education Campaign | Horizon Therapeutics | Area 23, An FCB Health Network Company & Epsilon
Best Branded Website
Brand | Manufacturer | Agency
BRAFTOVI | Pfizer | Patients & Purpose
Cequa | Sun Ophthalmics, a division of Sun Pharmaceutical Industries | FCB Health New York
CONTRAVE | Currax Pharmaceuticals, LLC | Starfish
Gilenya | Novartis Pharmaceuticals | FCB Health New York
Ilumya | SUN Pharma | Fingerpaint
IMVEXXY (estradiol vaginal inserts) | TherapeuticsMD | Creative: McCann New York, Media: iProspect, PR: GCI Health
KRYSTEXXA (pegloticase) | Horizon Therapeutics | Epsilon
Mayzent | Novartis Pharmaceuticals | FCB Health New York
Ocrevus | Genentech, Inc. | Intouch Solutions (creative), CMI Media Group (media), & VMLY&R (AOR)
Shingrix | GSK – GlaxoSmithKline | Grey Group & Tank Worldwide
SUNOSI | Jazz Pharmaceuticals | FCB Health New York
The UroLift® System | Teleflex – Interventional Urology Business Unit | Rocky Botts Creative
VUMERITY | Biogen | Patients & Purpose
Yescarta | Kite Pharmaceuticals | AbelsonTaylor
Best Disease Education Digital / Social Media Campaign
Disease State | Manufacturer | Agency
Birth Control | Agile Therapeutics | Heartbeat
Cardiovascular Health | Bristol-Myers Squibb-Pfizer Alliance | Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry
HIV | Theratechnologies, Inc. | WEGO Health
Iron Deficiency Anemia | Daiichi Sankyo, Inc. | PHM, Sharecare
Lupus | GSK | Targetbase
Migraines | [Undisclosed] | Sharecare
Migraines | Biohaven | Klick Health
Multiple Myeloma | Amgen Inc. | EMCAY
Multiple Sclerosis | Novartis Pharmaceuticals | FCB Health New York
Multiple sclerosis | Biogen | Patients & Purpose
Multiple Sclerosis | Genentech | CMI Media Group, Sharecare
Myasthenia gravis | argenx | closerlook, Sarofsky, Syneos Health
Non-Small Cell Lung Cancer | AstraZeneca | TEN Advertising
Persistent severe (nodular) acne | Sun Pharmaceuticals | Fingerpaint
Thyroid Eye Disease (TED) Education Campaign | Horizon Therapeutics | Area 23, An FCB Health Network Company & Epsilon
Best Branded Digital / Social Media Campaign
Brand | Manufacturer | Agency
Ajovy | Teva Pharmaceuticals | TBWA Health Collective (AOR), RXM (PR), Healix (Media)
Cequa | Sun Ophthalmics, a division of Sun Pharmaceutical Industries | FCB Health New York
Cologuard | Exact Sciences and Pfizer | FCB Health New York
CONTRAVE | Currax Pharmaceuticals, LLC | Starfish
COSENTYX® (secukinumab) | Novartis Pharmaceuticals Corporation | Hill Holliday Health
DOVATO | ViiV Healthcare | Havas Tonic (Strategy & Creative) | Publicis Health Media (SEO)
ENBREL | AMGEN | ARNOLD WORLWIDE
Gilenya | Novartis Pharmaceuticals | FCB Health New York
GIVLAARI | Alnylam Pharmaceuticals, Inc. | BrandStar
IMVEXXY (estradiol vaginal inserts) | TherapeuticsMD | Creative: McCann New York, Media: iProspect, PR: GCI Health
KESIMPTA | Novartis | FCB Health New York
KRYSTEXXA (pegloticase) | Horizon Therapeutics | Epsilon
Mayzent | Novartis Pharmaceuticals | FCB Health New York
Myrbetriq | Astellas | FCB Health New York
Nurtec ODT | Biohaven | Klick Health
SUNOSI | Jazz Pharmaceuticals | FCB Health New York
SYMDEKO (cystic fibrosis) | Vertex Pharmaceuticals Incorporated | Patients & Purpose
TECENTRIQ immunotherapy | Genentech USA, Inc | FCB Health New York
TECFIDERA TecTrack™ | Biogen | Patients & Purpose
The UroLift® System | Teleflex – Interventional Urology Business Unit | Rocky Botts Creative
TRIKAFTA (cystic fibrosis) | Vertex Pharmaceuticals Incorporated | Patients & Purpose
Xeljanz | Pfizer | Create NYC, VMLY&R, Wunderman Thompson Health
Yescarta | Kite Pharmaceuticals | AbelsonTaylor
Zejula | GSK |
Best Patient Engagement, Support, or CRM Program
Brand or Disease State | Manufacturer | Agency
Absorica | Sun Pharmaceuticals | Fingerpaint
Alongside™ KESIMPTA® | Novartis Pharmaceuticals Corporation | FCB Health New York
FINTEPLA® (fenfluramine) | Zogenix | Patients & Purpose
KRYSTEXXA (pegloticase) | Horizon Therapeutics | Epsilon
MS VIBES RADIO | Novartis Pharmaceuticals | FCB Health New York
Myasthenia gravis | argenx | closerlook, Sarofsky, Syneos Health
Omnipod | Insulet | InStep Health
SUNOSI | Jazz Pharmaceuticals | FCB Health New York
TAGRISSO/Non-Small Cell Lung Cancer | AstraZeneca | TEN Advertising
Wegovy for Patients with Obesity | Novo Nordisk, Inc. | MicroMass Communications, Pack Health, Accenture
Best Point-of-Care Campaign
Brand or Disease State | Manufacturer | Agency
Cequa | Sun Ophthalmics, a division of Sun Pharmaceutical Industries | FCB Health New York
Generalized myasthenia gravis (gMG) | Alexion | Snow Companies
KESIMPTA | Novartis | FCB Health New York
Meningitis B | GlaxoSmithKline | Grey Group & Tank Worldwide
Omnipod | Insulet | InStep Health
Shingles | GSK – GlaxoSmithKline | Grey Group & Tank Worldwide
STRENSIQ® (asfotase alfa) | Alexion | Snow Companies
TECENTRIQ immunotherapy | Genentech USA, Inc | FCB Health New York
Thyroid Eye Disease (TED) Education Campaign | Horizon Therapeutics | Area 23, An FCB Health Network Company & Epsilon
Whooping Cough | GSK | Grey Group & Tank Worldwide
Best Advocacy or Non-Profit Campaign
Brand or Disease State | Manufacturer | Agency
Blood Equality | GMHC (Gay Men’s Health Crisis) | FCB Health New York
Clinical Equality | FCB Health Network | FCB Health Network
COVID-19 Education & Awareness | AdCouncil | [Various]
Hypoglycemia | American Association of Clinical Endocrinologists | JPA Health
Pulmonary, Infectious Disease (COVID-19) | New York State | Chimney Group
TB Alliance | TB Alliance | FCB Health New York
The Crohn’s & Colitis Foundation | The Crohn’s & Colitis Foundation | FCB Health New York, Ataboy
The Stonewall Inn Gives Back Initiative | The Stonewall Inn Gives Back Initiative | FCB Health New York
TURNNT Study | Columbia University’s Spatial Epidemiology Lab | Patients & Purpose
Best Use of Celebrity in Campaign / PSA
Brand or Disease State | Manufacturer | Agency
Cosentyx: Cyndi Lauper | Novartis | Hill Holliday Health
Dupuytren’s Contracture: John Elway | Endo Pharmaceuticals | Fingerpaint
Enbrel: Phil Mickelson | Amgen | AbelsonTaylor
Eucrisa: Jessica Simpson | Pfizer | FCB Health New York and GCI Health
Nexplanon: Vanessa Hudgens | Merck |
Nurtec ODT: Whoopi Goldberg | Biohaven | Klick Health
Ozempic: Billy Gardell | Novo Nordisk | BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare
Ubrelvy: Serena Williams | AbbVie
Xiidra: Ken Jeong | Novartis | Arnold Worldwide
Best Multicultural Campaign
Brand or Disease State | Manufacturer | Agency
DOVATO | ViiV Healthcare | Havas Tonic (Strategy & Creative), Luckie (Development), Publicis Health Media (SEO)
Gilenya | Novartis Pharmaceuticals | FCB Health New York
LENVIMA | Eisai Inc. | CHM Inc.
Multiple Myeloma | Amgen Inc. | EMCAY
Ozempic | Novo Nordisk | EMCAY
Rybelsus | Novo Nordisk | EMCAY
TAGRISSO/Non-Small Cell Lung Cancer | AstraZeneca | TEN Advertising
Trulicity | Lilly | Alma
VUMERITY prescribed for relapsing multiple sclerosis (MS) | Biogen | Patients & Purpose
Most Innovative
Brand or Disease State | Manufacturer | Agency
Absorica | Sun Pharmaceuticals | Fingerpaint
Cequa | Sun Ophthalmics, a division of Sun Pharmaceutical Industries | FCB Health New York
Generalized myasthenia gravis (gMG) | Alexion | Snow Companies
Hepatitis C | [Undisclosed] | Sharecare
KRYSTEXXA (pegloticase) | Horizon Therapeutics | Epsilon
Lupus | GSK | Targetbase & WEGO Health
MS VIBES RADIO | Novartis Pharmaceuticals | FCB Health New York
Multiple Myeloma | Amgen Inc. | EMCAY
Nurtec ODT | Biohaven | Klick Health
Osteoporosis | Amgen | Hearts & Science, WeberShandwick
Relapsing Multiple Sclerosis, TECFIDERA® (dimethyl fumarate) | Biogen | Patients & Purpose
STRENSIQ® (asfotase alfa) | Alexion | Snow Companies
Unbranded Amazon Alexa Skill for families affected by Lennox-Gastaut syndrome (LGS) | Eisai | Patients & Purpose
Best Disease Education Print / Television Campaign
Disease State | Manufacturer | Agency
Cardiovascular Health | Bristol-Myers Squibb-Pfizer Alliance | Carat & iProspect, Havas Media, Heartbeat, Publicis North America, Real Chemistry
Dupuytren’s Contracture | Endo Pharmaceuticals | Fingerpaint
HPV | Merck
Meningitis B | GlaxoSmithKline | Grey Group & Tank Worldwide
Multiple Myeloma | Amgen | EMCAY
Non-24 Sleep | Vanda Pharmaceuticals Inc. | Merkley + Partners
Osteoporosis | Amgen | Arnold Worldwide
Persistent severe (nodular) acne | Sun Pharmaceuticals | Fingerpaint
Peyronie’s Disease | Endo Pharmaceuticals | GSW, a Syneos Health Company
Shingles | GSK – GlaxoSmithKline | Grey Group & Tank Worldwide
Thyroid eye disease | Horizon | AREA 23, an FCB Health Network Company
Whooping Cough | GSK | Grey Group & Tank Worldwide
Best Branded Print Campaign
Brand | Manufacturer | Agency
Ajovy | Teva Pharmaceuticals | TBWA Health Collective (AOR), RXM (PR), Healix (Media)
Biktarvy | Gilead |
Cequa | Sun Ophthalmics, a division of Sun Pharmaceutical Industries | FCB Health New York
Dovato | ViiV Healthcare | Havas Tonic & Publicis Health Media
Dupixent | Sanofi Genzyme & Regeneron | Arnold New York, Havas Media Group
Fasenra | AstraZeneca | McCann Health, NY
Humira | AbbVie | Publicis North America
Ibrance | Pfizer | VMLY&R
KESIMPTA | Novartis | FCB Health New York
KEYTRUDA | Merck | Digitas Health
Latuda | Sunovion Pharmaceuticals | AbelsonTaylor
Mayzent | Novartis Pharmaceuticals | FCB Health New York
Nuplazid | Acadia | STRIKEFORCE COMMUNICATIONS
Rexulti | Otsuka America Pharmaceutical | Arnold
Saxenda | Novo Nordisk |
Shingrix | GSK – GlaxoSmithKline | Grey Group & Tank Worldwide
Skyrizi | AbbVie | Digitas Health
Tremfya | Janssen
Vascepa | Amarin | Havas Tonic
Xiidra | Novartis | Arnold Worldwide
Zeposia | Bristol Myers Squibb |
Best New Branded Television Campaign
Brand | Manufacturer | Agency
Ajovy | Teva Pharmaceuticals | TBWA Health Collective (AOR), RXM (PR), Healix (Media)
Austedo | Teva Pharmaceuticals
Breztri | AstraZeneca | McCann Health, NY
Caplyta | Intra-Cellular Therapies, Inc | Hill Holliday Health, Klick Health (Media)
Cequa | Sun Ophthalmics, a division of Sun Pharmaceutical Industries | FCB Health New York
Imbruvica | Pharmacyclics / Janssen | FCB Health New York
Ingrezza | Neurocrine Biosciences, Inc. |
KESIMPTA | Novartis | FCB Health New York
Nurtec ODT | Biohaven | Klick Health
Piqray | Novartis | Hill Holliday Health
SUNOSI | Jazz Pharmaceuticals | FCB Health New York
Tepezza | Horizon | AREA 23, an FCB Health Network Company
The UroLift® System | Teleflex – Interventional Urology Business Unit | Rocky Botts Creative
Best Branded Television Campaign
Brand | Manufacturer | Agency
Cologuard | Exact Sciences/Pfizer | FCB Health New York
COSENTYX® (secukinumab) | Novartis Pharmaceuticals Corporation | Hill Holliday Health
Dovato | ViiV Healthcare | Havas Tonic & Publicis Health Media
ENTRESTO | Novartis | McCann Health New York
Entyvio | Takeda Pharmaceuticals |
Fasenra | AstraZeneca | McCann Health New York
Freestyle Libre | Abbott
KEYTRUDA | Merck | Digitas Health
Mavyret | AbbVie | Saatchi & Saatchi Wellness
Nuplazid | Acadia | STRIKEFORCE Communications
Ocrevus | Genentech | VMLY&R
OPDIVO + YERVOY | Bristol Myers Squibb | McCann Health New York
Ozempic | Novo Nordisk | CultHealth
Rinvoq | AbbVie | Publicis North America
Shingrex | GSK – GlaxoSmithKline | Grey Group & Tank Worldwide
Stelara | Janssen Pharmaceuticals | McCann Health New York
TRELEGY | GlaxoSmithKline (GSK) | Digitas Health
Tremfya | Janssen Pharmaceuticals | McCann Health New York
Ubrelvy | AbbVie |
Vascepa | Amarin | Havas Tonic
Verzenio | Lilly | Grey
Vraylar | Allergan | BBDO
Xeljanz | Pfizer | VMLY&R
Xiidra | Novartis | Arnold Worldwide
OTC CATEGORIES (Presented by Instep Health) 
:
Best OTC Digital / Social Media Campaign
Brand | Manufacturer | Agency
Pepto Bismol | P&G | Publicis North America
Preparation H | GSK | Grey New York
Xyzal | Sanofi | KWG
Advil | Pfizer | Grey New York
Hims | Hims | Gin Lane
Zyrtec | Johnson & Johnson | J3 NY
Icy Hot | Sanofi | KWG
Tums | GSK | Brunner Digital
Nexium 24HR | Pfizer | Grey Global Group Inc
Prilosec OTC | P&G | Publicis North America
Best OTC Print Campaign
Brand | Manufacturer | Agency
Pepto Bismol | P&G | Publicis North America
Advil | Pfizer | Grey New York
Xyzal | Sanofi | KWG
Zyrtec | Johnson & Johnson | J3 NY
Nexium 24HR | Pfizer | Grey Global Group Inc
Mucinex | Reckitt | Zenith NY
Tylenol | Johnson & Johnson | J3 NY
Lumify | Bausch + Lomb | Barker Media
Metamucil | P&G | Publicis North America
Robitussin | Pfizer | Grey Global Group Inc
Best OTC Television Campaign
Brand | Manufacturer | Agency
Xyzal | Sanofi | KWG
Mucinex | Reckitt | Zenith NY
Advil | Pfizer | Grey New York
Preparation H | GSK | Grey New York
Pepto Bismol | P&G | Publicis North America
Lumify | Bausch + Lomb | Barker Media
Ensure | Abbott | Mindshare Chicago
Tums | GSK |
Bayer Aspirin | Bayer | MediaCom New York
Nexium 24HR | Pfizer | Grey Global Group Inc
Best OTC Overall / Integrated Campaign
Brand | Manufacturer | Agency
Lumify | Bausch + Lomb | Barker Media
Xyzal | Sanofi | KWG
Preparation H | GSK | Grey New York
Zyrtec | Johnson & Johnson | J3 NY
Nexium 24HR | Pfizer | Grey Global Group Inc
Pepto Bismol | P&G | Publicis North America
Prilosec OTC | P&G | Publicis North America
Mucinex | Reckitt | Zenith NY
Tums | GSK | Brunner Digital
Bayer Aspirin | Bayer | MediaCom New York
The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and celebratory opportunities, and additional details. Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.
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