2020 Advertising Award Finalists & Winners

DTC Perspectives, the leading forum for direct-to-consumer (DTC) advertising thought leaders, honors a dynamic group of pharmaceutical companies and brands at the much-anticipated DTC National Advertising Awards. The awards were part of the 20th Annual DTC National Conference, held October 20-21 Virtually.

Sponsored by Health Monitor Network, the 2020 Advertising Awards showcase the best marketing and advertising across nearly 20 categories. Gold, Silver, and Bronze winners were announced during the Advertising Awards lunch held on October 21st.

“Health Monitor Network is excited to be a premier sponsor of the annual DTC National conference,” says Ken Freirich, Chief Executive Officer. “The conference continues to be a celebration of the creativity and effectiveness of DTC consumer promotion. As a leading provider in developing creative solutions to effectively facilitate patient and HCP dialogue, we are once again pleased to be the presenting sponsor of the awards, as we recognize the many contributions to DTC in the past year.”

Editor’s Note: Finalist info was provided at time of submission. Some responsibilities may have changed since then.

Please contact Jennifer Kovack (Jennifer@dtcperspectives.com) with any awards inquiries.

And the 2020 Ad Awards Finalists & Winners are…

Honorable Mention
Bronze Winner
Silver Winner
Gold Winner

Best Disease Education Website

Disease State | Manufacturer | Agency

Cystic Fibrosis (CF) | Vertex Pharmaceuticals Incorporated | Patients & Purpose

Dupuytren’s Contracture | Endo Pharmaceuticals | Fingerpaint

Genomic cancer test | Bayer | BCW Global

Heart Attack survivors | AstraZeneca | Edelman, United Entertainment Group, Healix Global, Patients & Purpose

Hyperhidrosis | Dermira | FCB Health New York

Hyperkalemia | Relypsa | Evoke New York

Late stage lung cancer | Bristol Myers Squibb | McCann Health

Meningitis B | GSK | Grey, Hogarth, & Tank

Moderate to Severe Plaque Psoriasis | AbbVie | Digitas Health

Multiple Sclerosis | Celgene | Evoke New York

Noninvasive Prenatal Test (NIPT) | Illumina | The Bloc

Stage 4 metastatic NSCLC | AstraZeneca | Patients & Purpose

Systemic Lupus Erythematosus (SLE) | GSK | Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)

Testicular Cancer | Testicular Cancer Foundation | Patients & Purpose

Ulcerative Colitis | Pfizer | Wunderman Thompson Health

Best New Brand or Indication Website

Brand | Manufacturer | Agency

CABOMETYX | Exelixis | Ogilvy Health

Dovato | ViiV Healthcare | Havas Tonic (AOR) & Luckie (developer)

EPCLUSA | Gilead | FCB Health New York

ILUMYA | SUN Pharma | Fingerpaint

INVOCELL | Ferring Pharmaceuticals | Evoke Philadelphia

Ocrevus | Genentech, Inc. | Intouch Solutions (creative), CMI (media), & VMLY&R (AOR)

QBREXZA | Dermira | FCB Health New York

SKYRIZI | AbbVie | Digitas Health

SUBLOCADE® | Indivior | Havas Tonic (AOR) & Klick (developer)

SUNOSI | Jazz Pharmaceuticals | FCB Health New York

Xofluza | Genentech, Inc. | Wunderman Thompson Health

Best Established Brand Website

Brand | Manufacturer | Agency

BANZEL (rufinamide) | Eisai Inc. | Patients & Purpose

BRILINTA® (ticagrelor) | AstraZeneca | Patients & Purpose

CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR

DUPIXENT | Sanofi Genzyme & REGENERON | Intouch Solutions

IBRANCE | Pfizer | Wunderman Thompson Health

KUVAN® (sapropterin dihydrochloride) | BioMarin Pharmaceutical Inc. | Havas San Francisco

Kyprolis: Multiple Myeloma Its On | Amgen | EMCAY

OFEV | Boehringer Ingelheim | Wunderman Thompson Health

OPDIVO+YERVOY | Bristol-Myers Squibb | McCann Health & Heartbeat

Opsumit | Actelion Pharmaceuticals Ltd. | Patients & Purpose

Ozempic | Novo Nordisk | EMCAY

Prolia | Amgen | FCB Health New York

SIMPONI ARIA (indicated for RA, PsA, and AS) | Janssen Biotech, Inc. | McCann Health New York

Spiriva | Boehringer Ingelheim | FCB Health New York

XARELTO | Janssen Pharmaceuticals, Inc. | Hill Holliday Health

Best Disease Education Digital / Social Media Campaign

Disease State | Manufacturer | Agency

Ankylosing spondylitis (AS) | Novartis Pharmaceuticals Corporation | Hill Holliday Health

Endometriosis | AbbVie | FCB Health New York

Eosinophilic Granulomatosis with Polyangiitis (EGPA) | GSK | Targetbase

Excessive Daytime Sleepiness due to obstructive sleep apnea | Jazz Pharmaceuticals | FCB Health New York

Genomic cancer test | Bayer | BCW Global

Heart Attack survivors | AstraZeneca | Edelman, United Entertainment Group, Healix Global, Patients & Purpose

Hyperhidrosis | Dermira | FCB Health New York

Hyperkalemia | Relypsa | Evoke New York

Late stage lung cancer | Bristol Myers Squibb | McCann Health

Low Testosterone | Antares Pharma | Heartbeat

Lung cancer | AstraZeneca | Patients & Purpose

Meningitis B | GSK | Grey, Hogarth, & Tank

Mental Health: Self-Care | MicroMass Communications, Inc. | MicroMass Communications, Inc.

Metastatic breast cancer | Novartis Oncology | Hill Holliday Health

Moderate to Severe Plaque Psoriasis | AbbVie | Digitas Health

Multiple Myeloma | Takeda Oncology | Snow Companies; Global Experience Specialists (GES)

Multiple Sclerosis | Celgene | Evoke New York

Multiple Sclerosis | Novartis | MyHealthTeams

Noninvasive Prenatal Test (NIPT) | Illumina | The Bloc

NTM lung disease | Insmed | Good Apple – media; Area 23 – creative, GCI – public relations

Phenylketonuria (PKU) | BioMarin Pharmaceutical Inc. | Havas San Francisco

Primary Hyperoxaluria Type 1 (PH1) | Alnylam Pharmaceuticals and The Oxalosis & Hyperoxaluria Foundation | Internal Creative Team, Hero 4 Hire Creative (animation), W2O Group, Greater Than One (digital)

Systemic Lupus Erythematosus (SLE) | GSK | Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)

Tardive Dyskinesia | Neurocrine Biosciences | JUICE Pharma Worldwide

Testicular Cancer | Testicular Cancer Foundation | Patients & Purpose

Best New Brand or Indication Digital / Social Media Campaign

Brand | Manufacturer | Agency

CABOMETYX | Exelixis | Ogilvy Health

Emgality | Lilly | Area 23

EPCLUSA | Gilead | FCB Health New York

ILUMYA | SUN Pharma | Fingerpaint

INVOCELL | Ferring Pharmaceuticals | Evoke Philadelphia

Ocrevus | Genentech, Inc. | Intouch Solutions (creative), CMI (media), & VMLY&R (AOR)

ORILISSA | AbbVie | FCB Health New York

SKYRIZI | AbbVie | Digitas Health

SUNOSI | Jazz Pharmaceuticals | FCB Health New York

Symtuza | Janssen Therapeutics

Xofluza | Genentech, Inc. | Wunderman Thompson Health

XYOSTED | Antares Pharma | Heartbeat

Best Established Brand Digital / Social Media Campaign

Brand | Manufacturer | Agency

Aimovig | Amgen & Novartis | Arnold / Havas SF

CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR

DUPIXENT | Sanofi Genzyme & REGENERON | Intouch Solutions

Entyvio | Takeda Pharmaceuticals | Pathway, Resolution (Search and Social); BBDO New York (Creative)

EUCRISA | Pfizer | FCB Health New York

IBRANCE | Pfizer | Wunderman Thompson Health

KISQALI | Novartis Oncology | Hill Holliday Health

KUVAN® (sapropterin dihydrochloride) | BioMarin Pharmaceutical Inc. | Havas San Francisco

OPDIVO+YERVOY | Bristol-Myers Squibb | McCann Health

Ozempic® (semaglutide) injection 0.5 mg or 1 mg | Novo Nordisk | BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare

PALYNZIQ (pegvaliase-pqpz) Injection | BioMarin Pharmaceutical Inc. | Havas San Francisco

Prolia | Amgen | FCB Health New York

SIMPONI ARIA (indicated for RA, PsA, and AS) | Janssen Biotech, Inc. | McCann Health New York

STELARA (Crohn’s disease) | Janssen Pharmaceuticals, Inc. | McCann Health New York

TREMFYA | Janssen Biotech, Inc. | McCann Health NY, Taylor James

Vyvanse (ADHD) | Takeda | Edelman, Intouch, Good Apple

XARELTO® | Janssen Pharmaceuticals, Inc. | Hill Holliday Health

XHANCE | OptiNose US Inc | Area 23, an FCB Health Network Company / Healix Global

Best Patient Engagement, Support, or CRM Program

Brand or Disease State | Manufacturer | Agency

BENLYSTA (belimumab): BENLYSTA Cares | GSK | Targetbase

Braftovi + Mektovi for Metastatic Melanoma | Array Biopharma | CultHealth

CF Patient Services: Vertex GPS™: Guidance and Support | Vertex Pharmaceuticals Incorporated | Patients & Purpose

Cystic Fibrosis (CF): Sharing Air | Vertex Pharmaceuticals Incorporated | Patients & Purpose

Eosinophilic Granulomatosis with Polyangiitis (EGPA): Let’s Chat EGPA | GSK | Targetbase

EVENITY | Amgen | FCB Health New York (formerly)

Know Narcolepsy | Harmony Biosciences | MicroMass Communications, Inc.

NUCALA | GSK | Targetbase

Oncology: This is for You | Pfizer | MicroMass Communications, Inc.

Optune for glioblastoma multiforme (GBM): Life on Play Day | Novocure | Snow Companies

PERJETA (pertuzumab): HERConnection Program Redesign | Genentech, Inc. | Havas San Francisco

Phenylketonuria (PKU): PKU&Me Relationship Management Program | BioMarin Pharmaceutical Inc. | Havas San Francisco

SKYRIZI: Nothing is Everything | AbbVie | Digitas Health

TRELEGY: Adherence CRM Program | GSK | Targetbase

TRELEGY: Conversion CRM Program | GSK | Targetbase

Us in Lupus – Night of Beauty: Systemic Lupus Erythematosus (SLE) | GSK | Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)

VIMPAT and BRIVIACT | UCB Biopharm SPRL | Klick Health

Best Point-of-Care Campaign

Brand or Disease State | Manufacturer | Agency

CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR

Down with High Potassium | Relypsa | Evoke New York

EPCLUSA | Gilead | FCB Health New York

EUCRISA | Pfizer | FCB Health New York

EVENITY | Amgen | FCB Health New York (formerly)

Genomic cancer test | Bayer | BCW Global

Meningitis: 24 Hours | GSK | Grey, Hogarth, & Tank

NUCALA | GSK | Targetbase

Oncology/Cancer: OPDIVO+YERVOY Firsts | Bristol-Myers Squibb | McCann Health

XARELTO: Clot Wise™ Patient Education Program | Janssen Pharmaceuticals, Inc. | Hill Holliday Health

Xofluza | Genentech, Inc. | Wunderman Thompson Health

Best Outdoor Campaign, PR Campaign, or Event

Brand or Disease State | Manufacturer | Agency

Hyperhidrosis: What’s Your Cue? | Dermira | FCB Health New York

Myrbetriq for Overactive Bladder (OAB): “Great US Travel Quiz” | Astellas Pharma US, Inc. | Pathway (media AOR) and FCB Health (brand creative)

Opsumit / Pulmonary arterial hypertension (PAH): Set Free | Actelion Pharmaceuticals Ltd. | Patients & Purpose

Optune for glioblastoma multiforme (GBM): Life on Play Day | Novocure | Snow Companies

Ozempic® (semaglutide) injection 0.5 mg: Billy Gardell & Dolvett Quince on The Dr. Oz Show | Novo Nordisk | BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare

SpeakENDO: “Shine a Light” | AbbVie | FCB Health New York

Survivors Have Heart | AstraZeneca | Edelman, United Entertainment Group, Healix Global, Patients & Purpose

Systemic Lupus Erythematosus (SLE): Us in Lupus – Night of Beauty | GSK | Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)

Testicular Cancer: Get In Touch With Your Testes | Testicular Cancer Foundation | Patients & Purpose

Type 2 Diabetes: A Touch of Sugar | Merck | GCI Health

Best Use of Celebrity in Campaign / PSA

Brand or Disease State | Manufacturer | Agency

African American Heart Failure: Shaq O’Neal (athlete) | Arbor Pharmaceuticals | Spectrum Science

Ankylosing spondylitis (AS): Dan Reynolds (lead singer of Imagine Dragons) | Novartis Pharmaceuticals Corporation | Hill Holliday Health

Brilinta: Bob Harper (fitness guru) | AstraZeneca | Edelman

CoolSculpting: Sonja Morgan (reality TV star) | Allergan

Cosentyx: Cyndi Lauper (singer) | Novartis | Hill Holliday Health

Dexcom G6 Glucose Monitoring: Nick Jonas (singer) | Dexcom

Diabetes Monitor: Sam Talbot (TV chef) | Medtronic

Dupuytren’s Contracture: John Elway (athlete) | Endo Pharmaceuticals | Fingerpaint

Enbrel Psoriatic Arthritis: Phil Mickelson (athlete) | Amgen | AbelsonTaylor

Endometriosis: Julianne Hough (dancer & actress) | AbbVie | FCB Health New York

Hyperhidrosis: Jessie James Decker (singer) | Dermira | FCB Health New York

KardiaMobile: Mark Spitz (athlete) | AliveCor

Ovarian Cancer: Scott Foley (actor) | Tesaro GSK | Chandler Chicco Agency

Ozempic® (semaglutide) injection 0.5 mg or 1 mg: Billy Gardell (actor); Dolvett Quince (fitness expert); Franklin Becker (TV chef & restauranteur) | Novo Nordisk | BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare

Pneumococcal Pneumonia: Terry Bradshaw (athlete) | Pfizer | VMLY&R, RXM

Pulmonary Fibrosis: Bernie Williams (athlete) | Boehringer Ingelheim | Ogilvy

Stage 4 metastatic NSCLC: Jason Day (athlete) | AstraZeneca | Patients & Purpose

Type 2 Diabetes: Viola Davis (actress) | Merck | GCI Health

Best Multicultural Campaign

Brand or Disease State | Manufacturer | Agency

Diabetes | Novo Nordisk | EMCAY

Dovato | ViiV Healthcare | Havas Tonic & Publicis Health Media

Kyprolis: Multiple Myeloma Its On | Amgen | EMCAY

Mavyret | AbbVie | Intouch Group, Saatchi & Saatchi Wellness, AbbVie Ad Agency, & TransPerfect

Meningitis B | GSK | Wing, Grey

Ozempic | Novo Nordisk | EMCAY

Pertussis / Whooping Cough: La tos feroz | GSK | Wing, Grey, Hogarth

Prevnar 13 / Pneumococcal Pneumonia: Facebook Fotonovela | Pfizer | VMLY&R, Bravo

Prolia | Amgen | Ten Health & FCB Health New York

Systemic Lupus Erythematosus (SLE): Us in Lupus | GSK | Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)

Trulicity | Lilly | Alma & Grey New York

Tuberculosis Education & Awareness: WANTOK | TB Alliance | FCB Health New York

Type 2 Diabetes: A Touch of Sugar | Merck | GCI Health

Most Innovative

Brand or Disease State | Manufacturer | Agency

AUVI-Q, an epinephrine auto-injector for children and adults with life-threatening allergies: Kid Tour | kaléo, Inc. | precisioneffect, The Famous Group, Peel & Eat, and Norbella

Eosinophilic Granulomatosis with Polyangiitis (EGPA): Let’s Chat EGPA | GSK | Targetbase

EVENITY | Amgen | FCB Health New York (formerly)

Genomic Cancer Test: Test Your Cancer | Bayer | BCW Global

Myrbetriq for Overactive Bladder (OAB): “Great US Travel Quiz” | Astellas Pharma US, Inc. | Pathway (media AOR) and FCB Health (brand creative)

Narcan | Emergent BioSolutions | Internal Marketing Team Emergent BioSolutions & InStep Health

NUCALA | GSK | Targetbase

Ozempic® (semaglutide) injection 0.5 mg or 1 mg and type 2 diabetes: My Type 2 Transformation | Novo Nordisk | BCW, HyperPointe, Cult, Publicis/SparkFoundry, Starpower, Sharecare

SpeakENDO: “Shine a Light” | AbbVie | FCB Health New York

STELARA (Crohn’s disease): CD Shadows Director’s Mix Videos | Janssen Pharmaceuticals, Inc. | McCann Health New York

TREMFYA One-Press AR Experience | Janssen Biotech, Inc. | McCann Health NY, Taylor James

Us in Lupus – Night of Beauty: Systemic Lupus Erythematosus (SLE) | GSK | Targetbase (Strategy and Creative AOR), KTC (Event Production) and Edelman (PR)

Vaccines: Healthy Conversations by Verywell | Verywell | Verywell

Best Disease Education Print / Television Campaign

Disease State | Manufacturer | Agency

Ankylosing spondylitis (AS) | Novartis Pharmaceuticals Corporation | Hill Holliday Health

Autosomal Dominant Polycystic Kidney Disease | Otsuka America Pharmaceutical, Inc. | BrandStar

Dupuytren’s Contracture | Endo Pharmaceuticals | Fingerpaint

Endometriosis | AbbVie | FCB Health New York

Heart Disease | Amarin

HPV | Merck

Hyperhidrosis | Dermira | FCB Health New York

Hyperkalemia | Relypsa | Evoke New York

Idiopathic Pulmonary Fibrosis | Boehringer Ingelheim | Wunderman Thompson Health

Late stage lung cancer | Bristol Myers Squibb | McCann Health

Lupus | GSK | BrandStar

Meningitis | GSK | Grey, Hogarth, & Tank

Meningococcal Meningitis | Sanofi

Multiple Sclerosis | Celgene | Evoke New York

Narcolepsy | Harmony Biosciences | MicroMass Communications, Inc.

Narcolepsy | Jazz Pharmaceuticals | Scout

Non-24 Sleep | Vanda Pharmaceuticals | Merkley + Partners

Peyronie’s Disease | Endo Pharmaceuticals | GSW, a Syneos Health Company

Polycythemia Vera | Incyte

Senior Flu Shot | Sanofi Pasteur | Publicis North America

Tardive Dyskinesia | Neurocrine Biosciences | JUICE Pharma Worldwide

Whooping Cough | GSK | Grey

Best New Brand or Indication Print Campaign

Brand | Manufacturer | Agency

CABOMETYX | Exelixis | Ogilvy Health

Dovato | ViiV Healthcare | Havas Tonic & Publicis Health Media

Emgality | Lilly | Area 23

EPCLUSA | Gilead | FCB Health New York

ILUMYA | SUN Pharma | Fingerpaint

Imfinzi | AstraZeneca | Patients & Purpose (formerly)

Juluca | ViiV Healthcare | Havas Tonic

Ocrevus | Genentech, Inc. | VMLY&R

ORILISSA | AbbVie | FCB Health New York

QBREXZA | Dermira | FCB Health New York

SKYRIZI | AbbVie | Digitas Health

SUBLOCADE® | Indivior | Havas Tonic (creative) & Klick (media)

Symtuza | Janssen Therapeutics

Xofluza | Genentech, Inc. | Wunderman Thompson Health

Best Established Brand Print Campaign

Brand | Manufacturer | Agency

Anoro Ellipta | GSK | Havas

Aubagio | Genzyme

Biktarvy | Gilead

CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR

Cosentyx | Novartis | Hill Holliday Health

DUPIXENT | Sanofi Genzyme & REGENERON | Arnold

Eylea | Regeneron | Intouch Solutions

Kevzara | Sanofi-Aventis

Linzess | Allergan & Ironwood Pharmaceuticals | VMLY&R

Mavyret | AbbVie | Saatchi & Saatchi Wellness

Myrbetriq | Astellas | FCB Health (creative) and Pathway (media)

Nexplanon | Merck | DDB New York

NUCALA | GSK | Havas

OPDIVO | Bristol-Myers Squibb | McCann Health

Prevnar 13 | Pfizer

Rexulti | Otsuka America Pharmaceutical, Inc. | Arnold

Saxenda | Novo Nordisk

Steglatro | Merck

Truvada | Gilead | Digitas Health

Vascepa | Amarin | Havas Tonic

Verzenio | Lilly | Grey

Xgeva | Amgen

XHANCE | OptiNose US Inc | Area 23, an FCB Health Network Company / Healix Global

Xiidra | Novartis | Arnold

Best New Brand or Indication Television Campaign

Brand | Manufacturer | Agency

Dovato | ViiV Healthcare | Havas Tonic & Publicis Health Media

Emgality | Lilly | Area 23

EPCLUSA | Gilead | FCB Health New York

ILUMYA | SUN Pharma | Fingerpaint

Ocrevus | Genentech, Inc. | VMLY&R

ORILISSA | AbbVie | FCB Health New York

Piqray | Novartis | Hill Holliday Health

QBREXZA | Dermira | FCB Health New York

SKYRIZI | AbbVie | Digitas Health

Xofluza | Genentech, Inc. | Wunderman Thompson Health

Best Established Brand Television Campaign

Brand | Manufacturer | Agency

Aimovig | Amgen & Novartis | Arnold

Anoro Ellipta | GSK | Havas

Botox Cosmetic | Allergan | DDB New York

BRILINTA® (ticagrelor) | AstraZeneca | Patients & Purpose (currently) / Digitas Health (formerly)

CHANTIX® (varenicline) | Pfizer | VMLY&R, Wunderman Thompson Health, Group SJR

Cosentyx | Novartis | Hill Holliday Health

DUPIXENT | Sanofi Genzyme & REGENERON | Arnold Worldwide & Havas Media Group

Entresto | Novartis | McCann Health New York

Entyvio | Takeda Pharmaceuticals | Pathway, BBDO

Fasenra | AstraZeneca | McCann Health New York

Humira (Psoriatic Arthritis) | AbbVie

IBRANCE | Pfizer | VMLY&R

Kyleena/Mirena | Bayer | McCann Health

Latuda | Sunovion

Linzess | Allergan & Ironwood Pharmaceuticals | VMLY&R

Myrbetriq | Astellas | FCB Health (creative) and Pathway (media)

Nuplazid | Acadia Pharmaceuticals | STRIKEFORCE Communications

Otezla | Amgen | Evoke New York

Ozempic | Novo Nordisk | CultHealth

Paragard® | CooperSurgical, Inc. | FCB Health New York

Prolia | Amgen | FCB Health New York

Trulicity | Lilly | Grey New York

Verzenio | Lilly | Grey

Vraylar | Allergan | BBDO

Xeljanz | Pfizer | VMLY&R

The DTC National is a “must-attend” event for pharmaceutical marketers, agency executives, media partners, market researchers, and solution providers looking to further advance patient communications. Please visit our website, http://www.dtc-national.com, for complete agenda information, available sponsorship and celebratory opportunities, and additional details. Click here to register for the DTC National Conference or contact the DTC Perspectives office at 770-302-6273.

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