PHILADELPHIA – DTC Perspectives announces the 2015 class of Top PEPP Marketers of the Year, an award established to recognize extraordinary DTC marketers who drive innovation and work toward better patient health outcomes through physician and pharmacist communications.
After an industry-wide nomination period, the DTC Perspectives editorial team collaborated to select the most influential marketers based on actual accomplishments, influence on future product launches or campaigns, or recognized contributions and service to patients. The winners will be awarded during the PEPP National Conference during a celebratory dinner, sponsored by ContextMedia:Health, on Thursday, November 5.
“On behalf of ContextMedia:Health, I’d like to congratulate all of the 2015 Top PEPP Marketers. The POC industry is going through a transformative period, with major advancements in technology and reach, which is shifting the way brand marketers are able to deeply engage patients and drive brand discussions. It’s those individuals that are being recognized by this award, that continue to lead those advancements and help push firms like ours to continue to innovate and grow. We look forward to what’s to come,” says Ashik Desai, EVP of Business Growth and Analytics for ContextMedia:Health.
“The Top Marketers Awards recognize individuals on the forefront of patient engagement. We honor them for their patient-centric work, their contributions to their organizations, and the entire healthcare communications industry,” says Bob Ehrlich, CEO, DTC Perspectives.
The 2015 Top PEPP Marketers of the Year are…
The Top PEPP Marketers of the Year as well as the PEPP National Conference will be presented by DTC Perspectives. The PEPP National, held Nov. 5-6 in Philadelphia, will explore how drug, device, and other healthcare companies are marketing through point of care outlets. Over an intensive one-and-a-half days, delegates will benefit from case studies, new market research, media & marketing gurus and networking opportunities. Attendees include DTC marketing industry professionals representing all major pharmaceutical companies, advertising agencies, media outlets and research firms.
Be there in person to salute these outstanding Top PEPP Marketers or receive recognition for a job well done. Click here to register for the PEPP National Conference or contact the DTC Perspectives office at 770-302-6273.
ContextMedia:Health focuses on engineering high levels of patient engagement through technological innovation at the point-of-care. They own and operate an array of digital healthcare networks, bringing contextually relevant health education & brand messaging to patients when and where they need it. The point-of-care industry, which continues to grow rapidly with ContextMedia:Health at forefront of it, has seen the largest shift in direct-to-consumer marketing spend, larger than that of TV, digital and search. The company empowers brand managers to “own the office”, and reach 125,000+ healthcare professionals and 378+ million patients at over 25,000+ hospitals and health systems across the country, via four unique digital platforms spanning formats in mobile & interactive.
About DTC Perspectives
DTC Perspectives Inc. is a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products. Through multiple divisions, DTC Perspectives, Inc. provides both Rx and consumer health marketers with analyses and information in their respective fields through our publications, including DTC Perspectives Magazine, DTC in Focus, and several leading conferences including the flagship event, the DTC National Conference. Please visit www.dtcperspectives.com for more information.