EMCAY specializes in Multicultural Marketing aligned to the pharmaceutical industry dynamics.  EMCAY speaks directly to America’s multicultural market, including non-Hispanic white general market. Our services include strategy and business analysis, creative, digital, production, media planning & buying, and local market activation.  Most importantly, our services are cross functional and highly applicable to the pharma stakeholder mix, executed flawlessly through a cultural lens. Whether you’re looking to build your initial Hispanic market business case and pilot or setup a corporate capability inclusive of multiple cultures, aka COE, across your entire corporation, we are the most experienced team in the industry.  Our team has built some of the most successful multicultural pharma campaigns. From launches to post LoE, from diabetes and CV to oncology and rare diseases, we have done it.